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Message: <blockquote data-quote="Eosin the Red" data-source="post: 1840576" data-attributes="member: 168">With the deluge of books out right now and the waning interest in d20 in general - added to the fact that you are a first time publisher - and your d20 presence is very low (I have only seen you post here in the publishers section and once or twice your posts caused a bit of a stir) - you have a sure recipe for low sales. If you corrected all of these things, within your power to correct, you might still have low sales.What can you do right now to help your sales?1. More reviews - you need at least 5-6 reviews.2. More time on the front page of ENworld (you need to "make the news") 3. Ensure that the good folks of ENworld (and elsewhere know who you are and want to buy your stuff).4. Realism - Understand that you may never break even with RPG books in the current market. With 1,000 to 2,000 books being "successful" in todays world it is awfully hard to turn a profit. For a "no name" company to do better you need to put stuff out that is red hot and on fire.5. Website - professional looking or artsy but make sure it is nice and reflects your book/line.6. Pimpage - when APPROPRIATE pimp your line to the high hells. Make sure that when people see Great Mastiff posting on the boards they automaticlly hear the title of your book (Joseph Browning of Expeditious Retreat Press is good at this)7. Join the GPA if not already a member.8. Understand your target and the advertising medium that serves it. Banner ads work well to raise your profile but don't actually sell many books (according to many discussions that I have seen on the net). You need name recognition. 8A. Dragon is A) Too expensive unless you are a big boy B) Not the right audiance unless your books are on the stands C) Unlikely to generate sales for Great Mastiff.9. You spent a heck of a lot of time writing the book and a chunk of change having it printed - now you need to do what should have come first, examine marketing and promotion. 9A) Send an email to Hellhound or Phil Reed they are pros who have been known to offer solid advice (Others also fall into this category). 9B) Look throught the last 2 years of threads on the publishers forums (That is what I did). 9C) Buy the e-publishers guide from RPG now, even if you are paper publishing it will serve you well.9D) Research your market with any means at your disposal, good market comprehension at leasts allows you to understand when you are taking risks and what the rewards could possibly be.10. You are most of the way to success, but you came at it obliquely. Now you have to hope that you can start a fire under your product. You need some luck, some skill, and some experience. Best wishes and here is to hoping you can start a fire.</blockquote>

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