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Message: <blockquote data-quote="Pramas" data-source="post: 1841691" data-attributes="member: 995">Anyone who tries to break into publishing with d20 stuff now is in for a rough ride. There has never been a worse time, frankly. There was a point when distributors would gobble up anything with a d20 logo. Now, if you approach them and say you are a new company with a d20 campaign setting, they'll roll their eyes.Settings can be a tough sell but there are ways to do it. Take a look at Paradigm Concepts, for example. You may hear more noise about other companies here on EN World, but Paradigm has been out there for years building up a grass roots following for their Arcanis setting with a very successful Living campaign in the RPGA. They have engaged gamers with their setting and have built up an extremely loyal following. Paradigm is pretty much the only d20 company that took organized play seriously from the get-go and note that they are still here and publishing while others have dropped out. I don't think that's a coincidence.You must create demand on the consumer level then. If customers start asking for something, it'll get pulled through the channel. That means getting out and promoting the setting. Go to as many conventions as you can and run games that show off the unique features and coolness of your setting. Try to recruit other folks who'll do the same at other conventions, or run demo games at retail stores. Give away some free material and adventures on your website in support of it. The most important thing is to get peope playing in your world. Playing sells games.</blockquote>

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