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Message: <blockquote data-quote="Nellisir" data-source="post: 1842045" data-attributes="member: 70">I'm a gamer and amateur designer/wannabe publisher, not a professional anything.  So take my opinion for what ever you think it's worth.I've never heard of Acrohelion either.  Out of curiosity, I grabbed Dragon #325 (the most recent) and looked up your ad.1) The ad's not for Acrohelion.  It's for something called "Fist of Ghonn".  The cover design is "eh", and the art, from what I can see, looks positively cartoony -- not at all like a serious professional fantasy accessory.2) The first two paragraphs make it sound like an adventure.3) The third paragraph calls it a 96-page sourcebook for the Black Summoners of Insarc, which IS good and useful information...except that the book is titled the Fist of Ghonn, which is confusing.Ah: Apparently the title is Fist of Chond, Chond being a god.  Can't read the title font.4) The fourth paragraph gives me a little idea of what's inside, but not a heck of alot.  And since I'm a DM that has a home campaign and doesn't buy adventures outside of Dungeon, the first two paragraphs are still scaring me away.So.I'm a big believer in building a brand.  Nothing in the ad links this accessory to your core campaign setting, and it doesn't look like anything on the cover does either.  Establish a distinctive look.At almost $22 (including shipping and handling), you're cruising at the high end of 96-page sourcebooks, and I'd expect professional quality in layout, art, writing, and materials -- and the cover doesn't reassure me on that point.Clarify the ad a little more.  Is it an adventure?  Is it a sourcebook?  How much of it is useful in my campaign?  Most people won't use your campaign setting. They might buy it, but they won't use it.  That's just all there is to it.  They're buying it for ideas or curiosity.  I've got 9 campaign setting books on my bottom shelf alone (which holds the more frequently referenced books), and I've never run a published setting.  Cut down on the adjectives and tell me what's really in there I can use -- what you call horrifying I might just call gross.Halloween references make it seem dated.At this point I'd check it out on pdf, but not in print, and I wouldn't buy it without more real information about what's inside.Good luck!Nell.</blockquote>

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