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Message: <blockquote data-quote="Kobold Boots" data-source="post: 5370218" data-attributes="member: 92239">Eh, the easiest way to drive DDI subscription is to make all of the products or a significant number of them available for download via DDI a week or two before they hit shelves in FLGS. Then push the sub price up to 10 bucks monthly and package it with the character generator. Yes this may hurt game store sales, but I find that the people likely to buy books are likely to buy books regardless of the availability of other methods (how long have pirated books been out there and WoTC is still alive?)  Plus, the brick and mortar game store is, regardless of what we'd like to believe, a targeted and dying business.  Amazon is killing book margins from the publisher and those margins are going to have to be made up somewhere, eventually.  It won't be from WoTC and the distributors through competing are going to have the same problem.  The customer will buy from wherever the price is lowest on average and the only guy that can't compete in the chain is the local store. But coupons, I agree are a bad idea, simply from the cost of support in the textbook publishing world in dealing with resale of old textbooks and lost coupon codes. There are better ways to drive online membership.</blockquote>