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<blockquote data-quote="Kid Charlemagne" data-source="post: 167152" data-attributes="member: 93"><p>I've noticed that the ad prices for ENworld seem to me extremely low. I checked an advertising webpage that had a survey of websites with prices per CPM (1,000 views). Most were in the $20 range. ENWorld is at one third that, and the message boards are nto charged at even that rate, instead they have a flat rate - I'm not sure why.</p><p></p><p>Seeing that the ads are sold out till Feb 03 tells me that the prices are too low. Double them, or triple them, I say. Try selling to companies like NewLine (LoTR), or Sony (Playstation), or Microsoft (XBox) rather than Mongoose. That's where the money is. Sell ads to Wizards.</p><p></p><p>If you must, offer this deal to existing ad customers. Double the length of the ad buy in exchange for freeing up 50% of all banner ads right now. Sell the newly available ads for the new, higher prices, after researching seriously what a truly fair price is. Consider hiring a company to do this for you. L90.com does the ads for Aint-it-cool-news.com. Call up someone like that and investigate the options. You'll learn a lot, and maybe they can help take that part off your plate.</p><p></p><p>In lieu of that, I like the pledge drive idea. Consider setting up an way of doing online credit card donations. This will help. Do it like a real PBS thing; try to get donations form the big companies including Wizards. Swallow a little pride if need be, don't give up any control, but allow yourself the room to succeed.</p><p></p><p>I'm no advertising whiz, but I have worked in areas connected to the advertising biz, and I think there is a lot of potential here from an ad point of view.</p></blockquote><p></p>
[QUOTE="Kid Charlemagne, post: 167152, member: 93"] I've noticed that the ad prices for ENworld seem to me extremely low. I checked an advertising webpage that had a survey of websites with prices per CPM (1,000 views). Most were in the $20 range. ENWorld is at one third that, and the message boards are nto charged at even that rate, instead they have a flat rate - I'm not sure why. Seeing that the ads are sold out till Feb 03 tells me that the prices are too low. Double them, or triple them, I say. Try selling to companies like NewLine (LoTR), or Sony (Playstation), or Microsoft (XBox) rather than Mongoose. That's where the money is. Sell ads to Wizards. If you must, offer this deal to existing ad customers. Double the length of the ad buy in exchange for freeing up 50% of all banner ads right now. Sell the newly available ads for the new, higher prices, after researching seriously what a truly fair price is. Consider hiring a company to do this for you. L90.com does the ads for Aint-it-cool-news.com. Call up someone like that and investigate the options. You'll learn a lot, and maybe they can help take that part off your plate. In lieu of that, I like the pledge drive idea. Consider setting up an way of doing online credit card donations. This will help. Do it like a real PBS thing; try to get donations form the big companies including Wizards. Swallow a little pride if need be, don't give up any control, but allow yourself the room to succeed. I'm no advertising whiz, but I have worked in areas connected to the advertising biz, and I think there is a lot of potential here from an ad point of view. [/QUOTE]
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