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Message: <blockquote data-quote="I'm A Banana" data-source="post: 4898078" data-attributes="member: 2067">Yes.This gives them a chance to try all the other cool stuff you're talking about, but if 3e sales went through the roof in 2006 for some reason, they wouldn't be that concerned about 4e. Edition changes are naturally rather violent, heavily contested topics. You're going to loose some customers. No one ever WANTS to loose customers, so an edition change is not brought on as the first response.However, an edition change is a pretty sure-fire way to get everyone who's still playing the game to buy at least one book (and probably more often 3 books), and if you're good at it, you do more good than harm, and you come out ahead.I also tend to think that new rules -- framed in the context of new editions or otherwise -- are pretty good things for the game, as a whole. The challenge is to be able to update the rules without requiring another contentious edition change until the last possible minute, I think. Unfortunately, since the hobby so far is tied to published books, it is very hard to easily update those rules. 4e's DDI is trying some new stuff, of course, and for me, it seems to work OK.</blockquote>