Reply to thread

Message

<blockquote data-quote="atom crash" data-source="post: 3484501" data-attributes="member: 22162">Well put. Apologizing for replacing an old product with a new product is an implied admission that the new product isn't as good as the old product. How is that going to sell the new product? If you're not going to buy the new product, apologizing for taking away the old product isn't going to change that. What's more, apologizing for the new product isn't going to sell it to those who are on the fence. Imagine this MicroSoft announcement: &quot;We're saddened to announce that we will no longer be making Windows XP. Instead we're offering Windows Vista. We apologize to those Windows XP users who will be disappointed by this move.&quot;WotC -- and any company with their right business hat on -- should manage expectations by getting us all excited about their new product. In fact, that's what they seem to be doing.Instead of:&quot;We're sorry we took away your old toy and gave you a nice shiny new one.&quot;We see:&quot;Here's a nice shiny new toy. See how cool it is? With this, now you don't need that old one any more. And before long, you won't even miss it.&quot;</blockquote>

[QUOTE="atom crash, post: 3484501, member: 22162"] Well put. Apologizing for replacing an old product with a new product is an implied admission that the new product isn't as good as the old product. How is that going to sell the new product? If you're not going to buy the new product, apologizing for taking away the old product isn't going to change that. What's more, apologizing for the new product isn't going to sell it to those who are on the fence. Imagine this MicroSoft announcement: "We're saddened to announce that we will no longer be making Windows XP. Instead we're offering Windows Vista. We apologize to those Windows XP users who will be disappointed by this move." WotC -- and any company with their right business hat on -- should manage expectations by getting us all excited about their new product. In fact, that's what they seem to be doing. Instead of: "We're sorry we took away your old toy and gave you a nice shiny new one." We see: "Here's a nice shiny new toy. See how cool it is? With this, now you don't need that old one any more. And before long, you won't even miss it." [/QUOTE]

Verification