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What do I want? An apology.
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<blockquote data-quote="Deimodius" data-source="post: 3484540" data-attributes="member: 14322"><p>Atavar: WotC does not pay to publish the magazines. They are licensed to paizo, who incur all the costs. WotC _makes_ money from the license agreement.</p><p></p><p>Using your example above, there are 30,000 people who would not pay for a mag, but would pay for DI. Since these people are not, and would not be, paying for the mags, WotC does not need to kill the mags to get those 30,000 people. Killing the mags is pointless. If those people don't want to pay for mag, it won't matter how good the content is in the mags, because they won't pay for it! WotC has no competition for these 30,000 people. They are irrelevant to the discussion about killing the mags.</p><p></p><p>As for the argument that people who do not want to pay for a print magazine might suddenly see good content in the magazine and switch, it seems to me that the answer is to offer _better_ content and let the market take care of itself. If you can not win and keep customers by providing better content, then killing the competition just means you are happy to offer sub-par content.</p><p></p><p>As for print consumers, if enough of them want your DI because it is better, they will switch, and the mags will fold naturally.</p><p></p><p>BUT if the content isn't good enough to make enough mag subscribers switch, then the ONLY reason to kill the mags is to FORCE them to switch 9and get sub-par content if it wasn't good enough to convince them to switch).</p><p></p><p>I don't get how people don't see the simple logic of this.</p><p></p><p>Printing the mags cost Wizards nothing, so having them at the same time as the DI ONLY costs them money if non-print-subscribers switch to print. It stands to reason that after 30 years of printing the mags, those non-subscribers have already decided!</p><p></p><p>There is no competition, except for the money of print-subscribers! So killing the mags forces them to switch.</p><p></p><p>Again:</p><p>The decision affects 0% of non-print-subscribers because they already had chosen an option other than print.</p><p>The decision affects 100% of print-subscribers by simple virtue of the fact that they were subscribers.</p><p></p><p>It's a simple fact, folks. the magazines were killed to force mag consumers to switch to DI.</p></blockquote><p></p>
[QUOTE="Deimodius, post: 3484540, member: 14322"] Atavar: WotC does not pay to publish the magazines. They are licensed to paizo, who incur all the costs. WotC _makes_ money from the license agreement. Using your example above, there are 30,000 people who would not pay for a mag, but would pay for DI. Since these people are not, and would not be, paying for the mags, WotC does not need to kill the mags to get those 30,000 people. Killing the mags is pointless. If those people don't want to pay for mag, it won't matter how good the content is in the mags, because they won't pay for it! WotC has no competition for these 30,000 people. They are irrelevant to the discussion about killing the mags. As for the argument that people who do not want to pay for a print magazine might suddenly see good content in the magazine and switch, it seems to me that the answer is to offer _better_ content and let the market take care of itself. If you can not win and keep customers by providing better content, then killing the competition just means you are happy to offer sub-par content. As for print consumers, if enough of them want your DI because it is better, they will switch, and the mags will fold naturally. BUT if the content isn't good enough to make enough mag subscribers switch, then the ONLY reason to kill the mags is to FORCE them to switch 9and get sub-par content if it wasn't good enough to convince them to switch). I don't get how people don't see the simple logic of this. Printing the mags cost Wizards nothing, so having them at the same time as the DI ONLY costs them money if non-print-subscribers switch to print. It stands to reason that after 30 years of printing the mags, those non-subscribers have already decided! There is no competition, except for the money of print-subscribers! So killing the mags forces them to switch. Again: The decision affects 0% of non-print-subscribers because they already had chosen an option other than print. The decision affects 100% of print-subscribers by simple virtue of the fact that they were subscribers. It's a simple fact, folks. the magazines were killed to force mag consumers to switch to DI. [/QUOTE]
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