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What do we actually know about WotC's market research?
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<blockquote data-quote="Raven Crowking" data-source="post: 3146950" data-attributes="member: 18280"><p>On a number of threads, the idea that the 3e game arose from the direct contributions of WotC's market research has arisen. A few times, some specific problems with that market research has also arisen. I, for one, have never been approached by WotC in terms of market research, although I have spoken to WotC in terms of store/venue support.</p><p></p><p>So, my question is this: What do we actually know about WotC's market research? Have any of the results ever been shared with the gaming community? Have we ever seen how those results were arrived at? Who did they ask? How did they develop their survey pool? What questions were asked? What were the raw numbers? Did any specific question/answer combos disqualify a respondent from the survey? If so, which combos, and how did that skew the data?</p><p></p><p>In other words, when a poster says, "WotC's marketing research shows that...." do we have any basis to believe that such statements carry any weight whatsoever?</p><p></p><p>These are serious questions, not simply trolling. If there is a link to this data anywhere, I'd appreciate someone posting it.</p><p></p><p></p><p>RC</p></blockquote><p></p>
[QUOTE="Raven Crowking, post: 3146950, member: 18280"] On a number of threads, the idea that the 3e game arose from the direct contributions of WotC's market research has arisen. A few times, some specific problems with that market research has also arisen. I, for one, have never been approached by WotC in terms of market research, although I have spoken to WotC in terms of store/venue support. So, my question is this: What do we actually know about WotC's market research? Have any of the results ever been shared with the gaming community? Have we ever seen how those results were arrived at? Who did they ask? How did they develop their survey pool? What questions were asked? What were the raw numbers? Did any specific question/answer combos disqualify a respondent from the survey? If so, which combos, and how did that skew the data? In other words, when a poster says, "WotC's marketing research shows that...." do we have any basis to believe that such statements carry any weight whatsoever? These are serious questions, not simply trolling. If there is a link to this data anywhere, I'd appreciate someone posting it. RC [/QUOTE]
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