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What do we actually know about WotC's market research?
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<blockquote data-quote="Troll Wizard" data-source="post: 3147180" data-attributes="member: 17513"><p>If you attend their yearly state of D&D at Gencon, they usually provide some data. I have been to a few, this last year they stated some of their best sellers (Spell Compendium, ToB, ToM) and what was too niche (not good) (MoI). They read their own boards for feedback..., but the final impact is, how many of x books sold? Which is pretty much common sense, write/develop/print the books the consumers are buying, with occassional new stuff to test the water for possible new expansion products.... Tome of Battle (good seller) so I would expect another similar book in a year or so, Magic of Incarnum very niche, maybe a token thing in a book or two....</p><p></p><p>some othe links for D&D and othe game market research</p><p><a href="http://www.darkshire.net/~jhkim/rpg/whatis/demographics.html" target="_blank">http://www.darkshire.net/~jhkim/rpg/whatis/demographics.html</a></p><p></p><p><a href="http://www.theescapist.com/WotCsummary1.htm" target="_blank">http://www.theescapist.com/WotCsummary1.htm</a></p><p></p><p><a href="http://www.ogrecave.com/archives/004091.shtml" target="_blank">http://www.ogrecave.com/archives/004091.shtml</a></p><p></p><p><a href="http://www.rpg.net/news+reviews/wotcdemo.html" target="_blank">http://www.rpg.net/news+reviews/wotcdemo.html</a></p><p></p><p><a href="http://digg.com/gaming_news/Dungeons_Dragons_maker_looks_for_success_in_competitive_gaming_market" target="_blank">http://digg.com/gaming_news/Dungeons_Dragons_maker_looks_for_success_in_competitive_gaming_market</a></p><p></p><p><a href="http://www.icv2.com/articles/news/3163.html" target="_blank">http://www.icv2.com/articles/news/3163.html</a></p><p></p><p>You might want to search ICV2, it used (and perhaps still does) have the marketing/research firm names that WOTC uses for D&D and MtG.</p></blockquote><p></p>
[QUOTE="Troll Wizard, post: 3147180, member: 17513"] If you attend their yearly state of D&D at Gencon, they usually provide some data. I have been to a few, this last year they stated some of their best sellers (Spell Compendium, ToB, ToM) and what was too niche (not good) (MoI). They read their own boards for feedback..., but the final impact is, how many of x books sold? Which is pretty much common sense, write/develop/print the books the consumers are buying, with occassional new stuff to test the water for possible new expansion products.... Tome of Battle (good seller) so I would expect another similar book in a year or so, Magic of Incarnum very niche, maybe a token thing in a book or two.... some othe links for D&D and othe game market research [url]http://www.darkshire.net/~jhkim/rpg/whatis/demographics.html[/url] [url]http://www.theescapist.com/WotCsummary1.htm[/url] [url]http://www.ogrecave.com/archives/004091.shtml[/url] [url]http://www.rpg.net/news+reviews/wotcdemo.html[/url] [url]http://digg.com/gaming_news/Dungeons_Dragons_maker_looks_for_success_in_competitive_gaming_market[/url] [url]http://www.icv2.com/articles/news/3163.html[/url] You might want to search ICV2, it used (and perhaps still does) have the marketing/research firm names that WOTC uses for D&D and MtG. [/QUOTE]
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