Menu
News
All News
Dungeons & Dragons
Level Up: Advanced 5th Edition
Pathfinder
Starfinder
Warhammer
2d20 System
Year Zero Engine
Industry News
Reviews
Dragon Reflections
White Dwarf Reflections
Columns
Weekly Digests
Weekly News Digest
Freebies, Sales & Bundles
RPG Print News
RPG Crowdfunding News
Game Content
ENterplanetary DimENsions
Mythological Figures
Opinion
Worlds of Design
Peregrine's Nest
RPG Evolution
Other Columns
From the Freelancing Frontline
Monster ENcyclopedia
WotC/TSR Alumni Look Back
4 Hours w/RSD (Ryan Dancey)
The Road to 3E (Jonathan Tweet)
Greenwood's Realms (Ed Greenwood)
Drawmij's TSR (Jim Ward)
Community
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions, OSR, & D&D Variants
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Resources
Wiki
Pages
Latest activity
Media
New media
New comments
Search media
Downloads
Latest reviews
Search resources
EN Publishing
Store
EN5ider
Adventures in ZEITGEIST
Awfully Cheerful Engine
What's OLD is NEW
Judge Dredd & The Worlds Of 2000AD
War of the Burning Sky
Level Up: Advanced 5E
Events & Releases
Upcoming Events
Private Events
Featured Events
Socials!
EN Publishing
Twitter
BlueSky
Facebook
Instagram
EN World
BlueSky
YouTube
Facebook
Twitter
Twitch
Podcast
Features
Million Dollar TTRPG Crowdfunders
Most Anticipated Tabletop RPGs Of The Year
Tabletop RPG Podcast Hall of Fame
Eric Noah's Unofficial D&D 3rd Edition News
Top 5 RPGs Compiled Charts 2004-Present
Adventure Game Industry Market Research Summary (RPGs) V1.0
Ryan Dancey: Acquiring TSR
Q&A With Gary Gygax
D&D Rules FAQs
TSR, WotC, & Paizo: A Comparative History
D&D Pronunciation Guide
D&D in the Mainstream
D&D & RPG History
About Morrus
Log in
Register
What's new
Search
Search
Search titles only
By:
Forums & Topics
Forum List
Latest Posts
Forum list
*Dungeons & Dragons
Level Up: Advanced 5th Edition
D&D Older Editions, OSR, & D&D Variants
*TTRPGs General
*Pathfinder & Starfinder
EN Publishing
*Geek Talk & Media
Search forums
Chat/Discord
Menu
Log in
Register
Install the app
Install
Upgrade your account to a Community Supporter account and remove most of the site ads.
ShortQuests -- individual adventure modules! An all-new collection of digest-sized D&D adventures designed to plug in to your game.
Community
General Tabletop Discussion
*TTRPGs General
What do we actually know about WotC's market research?
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="Raven Crowking" data-source="post: 3147485" data-attributes="member: 18280"><p>From <a href="http://www.darkshire.net/~jhkim/rpg/whatis/demographics.html" target="_blank">http://www.darkshire.net/~jhkim/rpg/whatis/demographics.html</a></p><p></p><p style="margin-left: 20px">The best known survey done of gamers was conducted by Wizards of the Coast in the summer of 1999. A short post-card questionnaire was sent to over 20,000 households. Based on results of this, a more detailed followup survey was sent to 1000 respondents. A summary of the results of this have been made publically available as the "Adventure Game Industry Market Research Summary", available at the RPGnet website among other places. </p><p></p><p>Is this accurate? 1,000 respondents is far from exhaustive research, IMHO.</p><p></p><p>On <a href="http://www.darkshire.net/~jhkim/rpg/whatis/demographics.html" target="_blank">http://www.darkshire.net/~jhkim/rpg/whatis/demographics.html</a> we are told that</p><p></p><p style="margin-left: 20px">Information from more than 65,000 people was gathered from a questionnaire</p> <p style="margin-left: 20px">sent to more than 20,000 households via a post card survey.</p><p></p><p>which seems to indicate that every postcard was intended to glean information on 3 or more individuals. In other words, for every "primary" respondant, information was given second-hand on 2-3 others, seemingly skewing the results drastically toward second-hand information.</p><p></p><p>Is there something here I'm not seeing?</p></blockquote><p></p>
[QUOTE="Raven Crowking, post: 3147485, member: 18280"] From [url]http://www.darkshire.net/~jhkim/rpg/whatis/demographics.html[/url] [indent]The best known survey done of gamers was conducted by Wizards of the Coast in the summer of 1999. A short post-card questionnaire was sent to over 20,000 households. Based on results of this, a more detailed followup survey was sent to 1000 respondents. A summary of the results of this have been made publically available as the "Adventure Game Industry Market Research Summary", available at the RPGnet website among other places. [/indent] Is this accurate? 1,000 respondents is far from exhaustive research, IMHO. On [url]http://www.darkshire.net/~jhkim/rpg/whatis/demographics.html[/url] we are told that [indent]Information from more than 65,000 people was gathered from a questionnaire sent to more than 20,000 households via a post card survey.[/indent] which seems to indicate that every postcard was intended to glean information on 3 or more individuals. In other words, for every "primary" respondant, information was given second-hand on 2-3 others, seemingly skewing the results drastically toward second-hand information. Is there something here I'm not seeing? [/QUOTE]
Insert quotes…
Verification
Post reply
Community
General Tabletop Discussion
*TTRPGs General
What do we actually know about WotC's market research?
Top