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What do we actually know about WotC's market research?
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<blockquote data-quote="DM_Jeff" data-source="post: 3148102" data-attributes="member: 3687"><p>I got an invite by email from a WotC marketing researcher to take part in a personal study of D&D players and how they play. It was for a specific date of GenCon 2000. D&D 3.0 had just come out, but they were seeming to prep for how they could support the game and WHO was actually playing these games and how.</p><p></p><p>I sat in a room with about 5 other individuals, male and female, ages 19 to 55. We answered as a group, tons of questions about our experience, play styles, who were DMs and players, what we liked, disliked, etc. And it wasn't just about rules, but the sociable aspect of gaming, table dynamics, visual tastes, our tendency to tweak stuff or play RAW, and this went on for 2 hours. The folks conducting the research (a woman and a couple of guys) seemed alert and interested but tired; they mentioned they were doing this all GenCon weekend with groups like ours all day long. </p><p></p><p>We remember it being a really positive experience. Frequently the researchers nodded to each other, as a "that what we expected" type thing, ad then occassionally we'd all answer in one direction which brought about lots of raised eyebrows that then spawned a bunch of new, tangent questions around that topic. Overall I was impressed at the methods used (they digitally recorded the whole meeting, tooks loads of notes, and had us fill out multiple question cards). </p><p></p><p>-DM Jeff</p></blockquote><p></p>
[QUOTE="DM_Jeff, post: 3148102, member: 3687"] I got an invite by email from a WotC marketing researcher to take part in a personal study of D&D players and how they play. It was for a specific date of GenCon 2000. D&D 3.0 had just come out, but they were seeming to prep for how they could support the game and WHO was actually playing these games and how. I sat in a room with about 5 other individuals, male and female, ages 19 to 55. We answered as a group, tons of questions about our experience, play styles, who were DMs and players, what we liked, disliked, etc. And it wasn't just about rules, but the sociable aspect of gaming, table dynamics, visual tastes, our tendency to tweak stuff or play RAW, and this went on for 2 hours. The folks conducting the research (a woman and a couple of guys) seemed alert and interested but tired; they mentioned they were doing this all GenCon weekend with groups like ours all day long. We remember it being a really positive experience. Frequently the researchers nodded to each other, as a "that what we expected" type thing, ad then occassionally we'd all answer in one direction which brought about lots of raised eyebrows that then spawned a bunch of new, tangent questions around that topic. Overall I was impressed at the methods used (they digitally recorded the whole meeting, tooks loads of notes, and had us fill out multiple question cards). -DM Jeff [/QUOTE]
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