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What do we actually know about WotC's market research?
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<blockquote data-quote="Delta" data-source="post: 3150304" data-attributes="member: 40269"><p>Lanefan, I was just getting online today to mention that poll of yours in this thread. I've got to say, that poll was by far the most eye-opening thing I've ever read here on ENWorld. I've got a graph of it printed out and tacked on my wall now. </p><p></p><p>Key result: 55% of the respondents started playing in just the 1978-1984 period. Everything since then has been basically flat-lined, with tiny pick-ups around 2E and 3E releases.</p><p></p><p>As an instructor of statistics and a D&D writer, it totally blew my mind. I'd love to know if WOTC research shows the same thing as those results. I bet it does. And if so, the conclusion I take is this: all new D&D publications have in the majority been selling new product to the same customer base since 1985.</p><p></p><p>It also gets me thinking about things like: How powerful is it to have "Return to..." or "Expedition to..." releases (which WOTC has a new batch of these days)? Has there ever been an basic, introductory set as compelling as the Holmes or B/X editions? Does WOTC even really try to grow the D&D customer base, or is that really futile? Totally fascinating!</p><p></p><p><a href="http://www.enworld.org/showthread.php?t=171146" target="_blank">http://www.enworld.org/showthread.php?t=171146</a></p></blockquote><p></p>
[QUOTE="Delta, post: 3150304, member: 40269"] Lanefan, I was just getting online today to mention that poll of yours in this thread. I've got to say, that poll was by far the most eye-opening thing I've ever read here on ENWorld. I've got a graph of it printed out and tacked on my wall now. Key result: 55% of the respondents started playing in just the 1978-1984 period. Everything since then has been basically flat-lined, with tiny pick-ups around 2E and 3E releases. As an instructor of statistics and a D&D writer, it totally blew my mind. I'd love to know if WOTC research shows the same thing as those results. I bet it does. And if so, the conclusion I take is this: all new D&D publications have in the majority been selling new product to the same customer base since 1985. It also gets me thinking about things like: How powerful is it to have "Return to..." or "Expedition to..." releases (which WOTC has a new batch of these days)? Has there ever been an basic, introductory set as compelling as the Holmes or B/X editions? Does WOTC even really try to grow the D&D customer base, or is that really futile? Totally fascinating! [url]http://www.enworld.org/showthread.php?t=171146[/url] [/QUOTE]
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