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<blockquote data-quote="WizarDru" data-source="post: 3150634" data-attributes="member: 151">Except that the customer base has turned over as much as it has grown or shrunk.&nbsp; Many gamers have left, returned, joined and left again in that period.&nbsp; When I was 12, lots of people wanted to play D&amp;D, but few stayed with it for more than a very short time.&nbsp; Lots of non-gamers wanted to see what the fuss was over the game that had hit the zeitgeist...and once they discovered what it was, they moved on.Plus, we need to consider that many active players are not active CUSTOMERS.&nbsp; Go over the Dragonsfoot and you will see plenty of D&amp;D players who don't happen to be customers of WotC, because their version of choice is out of print.&nbsp; There are plenty of people here who play 3.0 versus 3.5...and thus don't purchase accordingly.WotC has tried tricks every year to lure in new customers to the game; the D&amp;D board game, the D&amp;D starter set; national D&amp;D day; beginner novels; ads in video game magazines and comics.&nbsp; How successful they've been is a topic for debate...but they ARE trying.&nbsp; The market is very different from when the Moldvay set hit the stores.</blockquote>

[QUOTE="WizarDru, post: 3150634, member: 151"] Except that the customer base has turned over as much as it has grown or shrunk. Many gamers have left, returned, joined and left again in that period. When I was 12, lots of people wanted to play D&D, but few stayed with it for more than a very short time. Lots of non-gamers wanted to see what the fuss was over the game that had hit the zeitgeist...and once they discovered what it was, they moved on. Plus, we need to consider that many active players are not active CUSTOMERS. Go over the Dragonsfoot and you will see plenty of D&D players who don't happen to be customers of WotC, because their version of choice is out of print. There are plenty of people here who play 3.0 versus 3.5...and thus don't purchase accordingly. WotC has tried tricks every year to lure in new customers to the game; the D&D board game, the D&D starter set; national D&D day; beginner novels; ads in video game magazines and comics. How successful they've been is a topic for debate...but they ARE trying. The market is very different from when the Moldvay set hit the stores. [/QUOTE]

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