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Message: <blockquote data-quote="cybertalus" data-source="post: 1763961" data-attributes="member: 4400">A nice, clean layout that works in all browsers and resolutions down to 800 by 600.  It should be easy to navigate, not require users to download obscure plugins, and if it has sounds of any kind, have a way to turn them off.  This kind of thing should go without saying for all websites, but unfortunately it doesn't.Product information.  The smaller your company, the more information you should provide, because of the increased likelihood that your customers will be purchasing your product sight unseen via the Internet.  If you're really small or really new a strategically chosen preview excerpt can really make a difference.  The trick with an excerpt though is to make it typical of the entire product.  If you put the best part of the book in the excerpt some customers may buy your product on the strength of the excerpt only to be disappointed with the full product.Links to somewhere customers can buy your products.  Unless you're Wizards of the Coast, this is an absolute must.Not a requirement, but I always find I spend more time at websites of companies that provide some information about the people who work there.  Bios, lists of past products (especially notable ones that lots of people may have heard of), maybe even a picture or two all serve to make it seem like I'm dealing with actual people and not some faceless company.Freebies can get people visiting your site, but if that's the only reason people are visiting, many will probably keep showing up only as long as the supply of freebies is kept fresh and flowing.Of course probably the most important thing a publisher's website can have is products that are actually worth buying.  None of the rest really matters if you don't have that.</blockquote>

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