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Message: <blockquote data-quote="Steel_Wind" data-source="post: 2181420" data-attributes="member: 20741">I could get into a long involved analysis of the adventure, the plot and so forth.And all of that is true if I'm browsing products I already have. I agree completely with the above on all of those scores.But that's not being honest as far as an "on the rack" test goes.That comes down to four things, 3 out of 4 is a probable. 4 out of 4 is a certain purchase:1 - Maps.  If the maps aren't cool, I'm not buying it. Period.  Nothing will persuade me to buy an adventure if the maps aren't cool.2 - Cover art: Don't get me wrong, Black Sails over Freeport is kind of a cool adventure, but there's better out there.  But a big fat book with a rocking cover and the promise of depth? I'm there. I'm looking at it now .. I picked it up off the shelf and I'm interested.And that is 80% of the battle. 9 out of 10 of their competitors didnt get me that far.3- Basic plot description: You've got about 100 words on the back of the cover and 15 seconds to hook me in.  Use your time wisely and your words well.4- The page count: If you are above 100 pages, I am impressed and interested.  Less than that - nope. I have 122 issues of Dungeon and a ridiculously silly amount of 1st and 2 ed material to mine for short adventures. Go big or stay home.IF you get all of the above right, I'm buying it.  That does not mean of course that I am necessarily going to like it. But I WILL buy it. Ultimately, liking or not liking the adventure, the writing style and encounter descriptions etc... these things are all important, but are essentially "after purchase" discoveries.</blockquote>

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