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What do you think One D&D will do to the VTT industry?
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<blockquote data-quote="doctorbadwolf" data-source="post: 8748680" data-attributes="member: 6704184"><p>It’s guaranteed to do exactly that. It is rarely more profitable to become the only storefront for a product that already sells like crazy on a dozen platforms, because you lose customers, and no one is buying the same product 3 times via the same platform. </p><p></p><p>Right now, every vtt on the internet that sells content access (so every legal vtt that wants to let you easily make a PHB+ D&D character) is a storefront selling the product, and by doing so contributing to the growth of the industry as a whole, which directly leads to more PHB sales both physical and digital. </p><p></p><p>Having the easiest, shiniest, most convenient, and official, vtt will make them gobs of money, but it isn’t likely to make them more money than they are currently making from all of the licensed sales that cost wizards effectively <em>nothing</em> to facilitate. (Every book for 5e makes its money back just on physical copy)</p><p></p><p>Clearly the better strategy is to <em>do both. </em>To keep making that licensed profit, and make the new direct relationship profit from what is basically a luxury version of what other vtts offer. </p><p></p><p>And then we get to the second part. 5e fixed their broken reputation. There are holdouts who still dislike them for old sins, but they are overwhelmingly outnumbered just by the people who don’t even know about those past missteps. </p><p></p><p>Part of why is that they invited everyone into the tent, with the OGL, DMsGuild, and friendly 3rd party licensing relationships, and a general ethos of “a rising tide raises all ships”, ie that the growth of the 3pp market, the indie market, etc, leads to the further growth of D&D . </p><p></p><p>Doing a 180 on that, effectively invalidating hundreds of dollars of purchases on average (per user), and basically telling people, “if you want D&D, you can only get it through us now.” would unquestionably sink their rep lower than it was in 2012.</p></blockquote><p></p>
[QUOTE="doctorbadwolf, post: 8748680, member: 6704184"] It’s guaranteed to do exactly that. It is rarely more profitable to become the only storefront for a product that already sells like crazy on a dozen platforms, because you lose customers, and no one is buying the same product 3 times via the same platform. Right now, every vtt on the internet that sells content access (so every legal vtt that wants to let you easily make a PHB+ D&D character) is a storefront selling the product, and by doing so contributing to the growth of the industry as a whole, which directly leads to more PHB sales both physical and digital. Having the easiest, shiniest, most convenient, and official, vtt will make them gobs of money, but it isn’t likely to make them more money than they are currently making from all of the licensed sales that cost wizards effectively [I]nothing[/I] to facilitate. (Every book for 5e makes its money back just on physical copy) Clearly the better strategy is to [I]do both. [/I]To keep making that licensed profit, and make the new direct relationship profit from what is basically a luxury version of what other vtts offer. And then we get to the second part. 5e fixed their broken reputation. There are holdouts who still dislike them for old sins, but they are overwhelmingly outnumbered just by the people who don’t even know about those past missteps. Part of why is that they invited everyone into the tent, with the OGL, DMsGuild, and friendly 3rd party licensing relationships, and a general ethos of “a rising tide raises all ships”, ie that the growth of the 3pp market, the indie market, etc, leads to the further growth of D&D . Doing a 180 on that, effectively invalidating hundreds of dollars of purchases on average (per user), and basically telling people, “if you want D&D, you can only get it through us now.” would unquestionably sink their rep lower than it was in 2012. [/QUOTE]
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