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<blockquote data-quote="ashockney" data-source="post: 3472604" data-attributes="member: 1363"><p>Morrus, </p><p></p><p>As always, many thanks to you. This whole thing kind of reminds me when TSR went belly up, except there's a HUGE community and we have each other this time.</p><p></p><p>Questions:</p><p></p><p>1. Dungeons and Dragons is a brand. A brand is a brand because it holds value. Dragon's recent circulation has been estimated at approximately 50,000 copies/month, with a cover price of $7.99. What plans could you have that would add greater value to your brand than approximately $400,000/month in revenue?</p><p></p><p>2. How will the Dungeons and Dragons brand team capitalize on this brand to compete in an entertainment market with World of Warcraft and Everquest seemingly significantly outgaining them in terms of market share, revenue, capitalization, and brand loyalty?</p><p></p><p>3. How will you leverage the unique components of the Dungeons and Dragons brand to continue to bring MORE gaming in a MORE ENJOYABLE FORMAT to an aging and more time-constrained marketplace?</p><p></p><p>4. What technologies specifically does the Wizards team hope to leverage to push the envelope of how and when we can enjoy the Dungeons and Dragons brand?</p><p></p><p>5. How will the Dungeons and Dragons brand team use the d20 and OGL markets to continue to make Dungeons and Dragons a community-supported and constantly evolving play experience? How will these relate to the new technologies identified above?</p><p></p><p>Ok, spill it! Is this the beginning of the end for third edition at last!?!?!?!?!?!</p><p>Long live FOURTH EDITION!!!!!! (insert evil maniacal laughter here)</p></blockquote><p></p>
[QUOTE="ashockney, post: 3472604, member: 1363"] Morrus, As always, many thanks to you. This whole thing kind of reminds me when TSR went belly up, except there's a HUGE community and we have each other this time. Questions: 1. Dungeons and Dragons is a brand. A brand is a brand because it holds value. Dragon's recent circulation has been estimated at approximately 50,000 copies/month, with a cover price of $7.99. What plans could you have that would add greater value to your brand than approximately $400,000/month in revenue? 2. How will the Dungeons and Dragons brand team capitalize on this brand to compete in an entertainment market with World of Warcraft and Everquest seemingly significantly outgaining them in terms of market share, revenue, capitalization, and brand loyalty? 3. How will you leverage the unique components of the Dungeons and Dragons brand to continue to bring MORE gaming in a MORE ENJOYABLE FORMAT to an aging and more time-constrained marketplace? 4. What technologies specifically does the Wizards team hope to leverage to push the envelope of how and when we can enjoy the Dungeons and Dragons brand? 5. How will the Dungeons and Dragons brand team use the d20 and OGL markets to continue to make Dungeons and Dragons a community-supported and constantly evolving play experience? How will these relate to the new technologies identified above? Ok, spill it! Is this the beginning of the end for third edition at last!?!?!?!?!?! Long live FOURTH EDITION!!!!!! (insert evil maniacal laughter here) [/QUOTE]
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