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Message: <blockquote data-quote="Darrin Drader" data-source="post: 3472730" data-attributes="member: 7394">This might be true. What is also true is that the only amount of profit WotC needs to see in order to make this worthwhile for them is an increase over the amount they were receiving in licensing fees. Or, they might just increase website content and publish stuff under the Dragon or Dungeon banner, make it available for free, and write the expense all off as marketing.Marketing only works if it's getting to all the people you want to reach. WotC was probably the largest advertiser in either magazine. If circulation levels aren't up to their expectations, it might make more sense to spend the advertising dollars on the development of content, and then distributing the material generated for free. It is possible that doing it in this way could increase their overall advertising penetration. I'm pretty sure that with the scale of what they're doing, the largest expenses in the magazines are in the printing and distribution, not the production. Yes, I do realize that only a percentage of gamers are active online, so the question becomes whether the magazine buyer segment or the online segment is larger.</blockquote>