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What Does New Coke Tell Us About Designing for D&D
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<blockquote data-quote="GrimCo" data-source="post: 9611738" data-attributes="member: 7044462"><p>Interesting analogy, but there is big difference. One business model depends on repeat purchase, other is one time purchase. If you buy can of new soda cause of brand, don't like it, you won't be buying it again. If you like it, you'll purchase it again. If you buy new edition books, don't like what's inside, they go on shelf. If you do, you will play the game, but won't buy books again and again. We know that best sellers are core books and bulk of revenue comes from them. Once you bought them, it's done. Sure, company will miss out on some revenue from supplemental materials that you won't buy if you don't like new edition, but lots of people that do like game, still don't buy anything but core books. </p><p></p><p>And speaking about brand loyalty and emotions, even if you don't like newest edition, there will be one after that, and you might buy that one, just out of curiosity. Like lot's of us that "skipped" 4e but jumped in 5e. Cause, it's D&D, nostalgia, emotion, bla bla, you get the point.</p></blockquote><p></p>
[QUOTE="GrimCo, post: 9611738, member: 7044462"] Interesting analogy, but there is big difference. One business model depends on repeat purchase, other is one time purchase. If you buy can of new soda cause of brand, don't like it, you won't be buying it again. If you like it, you'll purchase it again. If you buy new edition books, don't like what's inside, they go on shelf. If you do, you will play the game, but won't buy books again and again. We know that best sellers are core books and bulk of revenue comes from them. Once you bought them, it's done. Sure, company will miss out on some revenue from supplemental materials that you won't buy if you don't like new edition, but lots of people that do like game, still don't buy anything but core books. And speaking about brand loyalty and emotions, even if you don't like newest edition, there will be one after that, and you might buy that one, just out of curiosity. Like lot's of us that "skipped" 4e but jumped in 5e. Cause, it's D&D, nostalgia, emotion, bla bla, you get the point. [/QUOTE]
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