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<blockquote data-quote="Balesir" data-source="post: 6294110" data-attributes="member: 27160">The original premise was that sitting on the IP doing nothing with it was a good option under the conditions of a bad market. However bad the market is now, though, hanging on to it will only ever be a good idea if there is some realistic expectation that the value of the asset will appreciate in value faster than some &quot;baseline asset&quot; (generally taken to be some basket of stocks in the same industry that you are engaged in).If the market for your product is bad and shows no sign of getting better, you might be unable to get rid of the IP for love nor money, but it doesn't make holding onto it a &quot;good idea&quot;, particularly. If someone offers cash for it, in fact, you should grasp the opportunity!This is sometimes cited as a &quot;reason&quot;, but it's very rarely a good idea, as far as I can see from admittedly limited data. Either a product is close enough to another to be effectively the same product (in which case the IP is really shared) or it serves a separate niche (in which case it doesn't genuinely &quot;cannibalise&quot;). Stop the first and you still use the IP; stop the second and a competitor will figure out how to exploit the niche you have abandoned to them.All of which apply if you are going to maintain the brand going forward, but are irrelevant if you're not.</blockquote>

[QUOTE="Balesir, post: 6294110, member: 27160"] The original premise was that [I]sitting on the IP doing nothing with it[/I] was a good option under the conditions of a bad market. However bad the market is now, though, hanging on to it will only ever be a good idea if there is some realistic expectation that the value of the asset will appreciate in value faster than some "baseline asset" (generally taken to be some basket of stocks in the same industry that you are engaged in). If the market for your product is bad and shows no sign of getting better, you might be unable to get rid of the IP for love nor money, but it doesn't make holding onto it a "good idea", particularly. If someone offers cash for it, in fact, you should grasp the opportunity! This is sometimes cited as a "reason", but it's very rarely a good idea, as far as I can see from admittedly limited data. Either a product is close enough to another to be effectively the same product (in which case the IP is really shared) or it serves a separate niche (in which case it doesn't genuinely "cannibalise"). Stop the first and you still use the IP; stop the second and a competitor will figure out how to exploit the niche you have abandoned to them. All of which apply if you are going to maintain the brand going forward, but are irrelevant if you're not. [/QUOTE]

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