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Message: <blockquote data-quote="Morrus" data-source="post: 7655770" data-attributes="member: 1">I have to admit, I feel for them.  They keep getting told folks don't know what their product is, but I feel they've explained that over and over again; and people keep saying it's the same as Hero Lab or Roll20 when those two products aren't even the same type of application. And people keep jumping into a thread about a Pathfinder product to say "I don't want Pathfinder; give me 5E", which they can't do a darn thing about.   But Pathfinder is the biggest game in the world at last count, so the game system shouldn't be the issue.The Kickstarter is the issue, not the product.  I think they did the exact opposite of most every piece of Kickstarter advice I've ever received.  The amount is doable - <a href="https://www.kickstarter.com/projects/1675907842/pathfinder-online-a-fantasy-sandbox-mmo" target="_blank">Pathfinder Online</a> raised over $1,000,000, but it was a very, very well managed Kickstarter.  The industry can support Kickstarters of that size.  Heck, Monte Cook raised more than half a million for a brand new system - and he really did only need $30K or so, which is about what he asked for.What the KS needed was:1) Not being at Xmas.2) A well-planned start and finish time during high traffic times of the week.3) Immediate gratification for backers; a demo or something. Most RPG Kickstarters offer a playtest document at least. Even if that means waiting to launch the Kickstarter.4) A minimal asking goal for a minimal feature set. *Everything* should be stretch goals.  The asking goal should be as low as possible for the smallest thing that can be provided.  Then the product just gets better for existing backers as stretch goals are met; your backers become your evangelists.  If you want to sell a full colour hardback book, your KS goal is for the softcover b/w book.  The full colour hardback is a lofty stretch goal - once folks have backed for the b/w softcover, they will want it to be upgraded to hardcover colour and will act to make that happen - in other words, they will promote your KS for you and say nice things about it everywhere.5) An identified popular backer level which keeps getting better.6) Not being at Xmas.With those things, I really do think it could have been successful.  A launch in March or so with a demo to offer backers and a goal of a very minimal feature set and I think it would have funded on its first day - it's important that Kickstarters fund early - and the rest of the campaign would have pushed towards stretch goals.Still, two weeks.  Stranger things have happened.  I really hope something happens to turn this around, because it is a good product.</blockquote>

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