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What If? Marketing D&D in Asia
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<blockquote data-quote="Ruin Explorer" data-source="post: 6315277" data-attributes="member: 18"><p>1. The first step would be to tablet-ize or phone-ize the RPGs in question. If you need dice, paper and character sheets, you're probably dead in the water already.</p><p></p><p>2. I think this would be something one could only meaningfully answer after significant market research. I imagine tailoring the art/visual style might be a good first step. But one has to be careful that you don't get away from the game's actual appeal by doing that (in many cases something "foreign" may actually be more appealing than something tailored).</p><p></p><p>3. Yes, but it's hard to say how much, and I think the potential is much smaller if it's totally trad, unless you can somehow turn it into a fad.</p><p></p><p>4. Japan produces TT RPGs. I don't know how big the market is, but it does make it's own TT RPGs, and they are full-colour glossy affairs, as far as I can tell. Korea doesn't seem to produce it's own TT RPGs, but produces fantastic quantities of fantasy artwork that is very trad underneath the manga influence. It also apparently has a large expat RPG community, and someone there is already using a TT RPG to teach english (links below). I don't know about China.</p><p></p><p>As for "why hasn't it embraced them?", I'm pretty sure that the main answer is "they weren't very available there in the 1970s and 1980s". It's very very clear that Japanese and Korean CPRGs and MMORPGs have some pretty heavy D&D influence (particularly AD&D), and Chinese games have similar traits, but with a much strong "Chinese culture" aspect. So someone was playing that stuff way back when, and picking up the influences (I mean, just look at the D&D arcade games, which were clearly created by someone, in Japan, with a real grasp on what D&D is and how to translate it to a side-scrolling beat-em-up). It just seems like it was a relatively small number of people.</p><p></p><p>With Japan, as dd.stevenson notes, time and space are going to be big issues - so I'd expect you'd need something semi-virtual, where people didn't have to be physically together, to get much purchase there. Technology is the answer to that.</p></blockquote><p></p>
[QUOTE="Ruin Explorer, post: 6315277, member: 18"] 1. The first step would be to tablet-ize or phone-ize the RPGs in question. If you need dice, paper and character sheets, you're probably dead in the water already. 2. I think this would be something one could only meaningfully answer after significant market research. I imagine tailoring the art/visual style might be a good first step. But one has to be careful that you don't get away from the game's actual appeal by doing that (in many cases something "foreign" may actually be more appealing than something tailored). 3. Yes, but it's hard to say how much, and I think the potential is much smaller if it's totally trad, unless you can somehow turn it into a fad. 4. Japan produces TT RPGs. I don't know how big the market is, but it does make it's own TT RPGs, and they are full-colour glossy affairs, as far as I can tell. Korea doesn't seem to produce it's own TT RPGs, but produces fantastic quantities of fantasy artwork that is very trad underneath the manga influence. It also apparently has a large expat RPG community, and someone there is already using a TT RPG to teach english (links below). I don't know about China. As for "why hasn't it embraced them?", I'm pretty sure that the main answer is "they weren't very available there in the 1970s and 1980s". It's very very clear that Japanese and Korean CPRGs and MMORPGs have some pretty heavy D&D influence (particularly AD&D), and Chinese games have similar traits, but with a much strong "Chinese culture" aspect. So someone was playing that stuff way back when, and picking up the influences (I mean, just look at the D&D arcade games, which were clearly created by someone, in Japan, with a real grasp on what D&D is and how to translate it to a side-scrolling beat-em-up). It just seems like it was a relatively small number of people. With Japan, as dd.stevenson notes, time and space are going to be big issues - so I'd expect you'd need something semi-virtual, where people didn't have to be physically together, to get much purchase there. Technology is the answer to that. [/QUOTE]
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