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<blockquote data-quote="Velderan" data-source="post: 8878957" data-attributes="member: 7038056">That's the part I wonder about. In a game like World of Warcraft, it's easy to measure player engagement by tracking subscription numbers since people who quit tend to unsubscribe. Blizzard can track how often a player logs in and what they spend their time doing to help determine what kind of content players like, so it's not that hard for them to gather useful metrics. It's nowhere near that simple for D&amp;D. Just because someone bought a PHB to give the game a try doesn't mean they stuck around. Maybe they couldn't find a group, the groups they could find didn't play in a way they'd find fun, or life just got busy again and they don't have time. Just because WotC has sold x million copies of the PHB doesn't mean there are x million players currently playing on a regular basis.There ARE other ways to help such as tracking accounts in Roll20 or other VTT or actual log-ins to DDB, but that only helps figure out the online portion of the audience and would rely on multiple companies sharing their numbers which isn't going to happen. But how many people play in person? There's no way to know.</blockquote>

[QUOTE="Velderan, post: 8878957, member: 7038056"] That's the part I wonder about. In a game like World of Warcraft, it's easy to measure player engagement by tracking subscription numbers since people who quit tend to unsubscribe. Blizzard can track how often a player logs in and what they spend their time doing to help determine what kind of content players like, so it's not that hard for them to gather useful metrics. It's nowhere near that simple for D&D. Just because someone bought a PHB to give the game a try doesn't mean they stuck around. Maybe they couldn't find a group, the groups they could find didn't play in a way they'd find fun, or life just got busy again and they don't have time. Just because WotC has sold [I]x[/I] million copies of the PHB doesn't mean there are [I]x[/I] million players currently playing on a regular basis. There ARE other ways to help such as tracking accounts in Roll20 or other VTT or actual log-ins to DDB, but that only helps figure out the online portion of the audience and would rely on multiple companies sharing their numbers which isn't going to happen. But how many people play in person? There's no way to know. [/QUOTE]

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