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Message: <blockquote data-quote="jmucchiello" data-source="post: 409220" data-attributes="member: 813">I didn't vote because nothing seemed appropriate. First, topic is paramount in the decision to consider buying the book. Certain authors might get me to look outside my usually topics. And while I don't go for any particular company "just because" there are a small few that I just back away slowly from when seen.My real criteria though is reading (or hard skimming) of 20-25% of the book in the store. If I find stuff that isn't balanced or stuff that bothers me or just bad writing, I pass on the book. The artwork might annoy me enough to stop me from buying.I cannot imagine knowingly paying more for a book based on the author.OTOH, That is for Books. For PDFs, author is much more important and company is much more important. Afterall, you can only go by reviews since they are purchased sight unseen.And some levity:This would be bad marketting for Monte. He should at least number them "Book 1", "Book 2", etc. Otherwise, how will you know if you have that one already or not?  <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" /></blockquote>