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Message: <blockquote data-quote="Ranger REG" data-source="post: 1388409" data-attributes="member: 533">A universal term/label to be used by all (similar to the familiar "DVD" logo coined and to this date trademarked by JVC)?OR...An identifiable term that each publisher can create on their own?Such a term/trademark must be protected at all cost from idiots who use the term to mislead consumers. To do that, you need an organization that monitor the use of the universal term. Of course that means the trademark must be accompanied by a trademark use license.But in the future, we will soon see a shift when Action! System will start trickle and later flood the market for those who have an aversion for any d20-based games.For OGL product without the logo, it makes it difficult to market the product to d20 gamers. One of the smart thing you can do for a publisher is to build a company credibility and a fanbase by making a lot of good-quality d20 products. And then introduce that fanbase to an OGL product for them to spread the word around. Techically you cannot advertise, but your fans can by word of mouth.Other rely on already known brand, like EverQuest.These products want to appeal the already established Wizards of the Coast fanbase. So with the logo, they got more than just a foot inside the consumers' doors.</blockquote>