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<blockquote data-quote="Clint_L" data-source="post: 8857508" data-attributes="member: 7035894"><p>We have posters claiming that OneD&D is obviously a new edition, and others claiming that it is not worth buying because there is so little change and they want a new edition.</p><p></p><p>Folks are so stuck in the old "editions" paradigm that they do not understand what Hasbro/WotC is trying to do. And what they are trying to do is not remotely unusual, except in the context of D&D's previous weird "editions" model of sales. What they are trying to do is create a consistent brand identity. They are satisfied that they have a strong basis in 5e, so now they are just making that "D&D." Period, full stop. No edition added. Changes will still happen as the game slowly evolves with the culture of D&D in particular and the wider culture in general. But no more throwing the baby out with the bathwater as in the old editions.</p><p></p><p>That is why they don't want you rushing out to replace all your books. Because that is a sucker's game, a short term tactic originally concocted by amateurs at TSR who were in a perpetual financial crisis from 1984 onwards. Like every other big corporation, they want to create lifelong customers with loyalty to the brand, not to one particular edition. They can make a lot more money <em>in the long term</em> by keeping you around, occasionally updating your PHB when you feel like it is time, rather than feeling coerced to do it because it is time for the new edition.</p><p></p><p>This is how brands are managed. McDonalds doesn't chuck their whole menu every 5-10 years and suddenly become a taco place, then a chicken place, then a pizza place. They might tinker at the edges (value meals, larger sizes, now you can get a salad), but the core product, the items that define them, are settled.</p><p></p><p>All Hasbro is trying to do is move D&D off the short-sighted TSR strategy (you know, the one that doomed the company) and towards conventional brand management. It's not really complicated.</p><p></p><p>The things you are citing as significant changes are not. They can happen and little will change at my tabletop. I could still run "Last Mine of Phandelver" with them and have zero problems. Do you think a new rule for Great Weapon Master will fundamentally change the game? And if it does make you uncomfortable, you can still use the old one - it's all built off the same chassis. Nothing will stop working.</p></blockquote><p></p>
[QUOTE="Clint_L, post: 8857508, member: 7035894"] We have posters claiming that OneD&D is obviously a new edition, and others claiming that it is not worth buying because there is so little change and they want a new edition. Folks are so stuck in the old "editions" paradigm that they do not understand what Hasbro/WotC is trying to do. And what they are trying to do is not remotely unusual, except in the context of D&D's previous weird "editions" model of sales. What they are trying to do is create a consistent brand identity. They are satisfied that they have a strong basis in 5e, so now they are just making that "D&D." Period, full stop. No edition added. Changes will still happen as the game slowly evolves with the culture of D&D in particular and the wider culture in general. But no more throwing the baby out with the bathwater as in the old editions. That is why they don't want you rushing out to replace all your books. Because that is a sucker's game, a short term tactic originally concocted by amateurs at TSR who were in a perpetual financial crisis from 1984 onwards. Like every other big corporation, they want to create lifelong customers with loyalty to the brand, not to one particular edition. They can make a lot more money [I]in the long term[/I] by keeping you around, occasionally updating your PHB when you feel like it is time, rather than feeling coerced to do it because it is time for the new edition. This is how brands are managed. McDonalds doesn't chuck their whole menu every 5-10 years and suddenly become a taco place, then a chicken place, then a pizza place. They might tinker at the edges (value meals, larger sizes, now you can get a salad), but the core product, the items that define them, are settled. All Hasbro is trying to do is move D&D off the short-sighted TSR strategy (you know, the one that doomed the company) and towards conventional brand management. It's not really complicated. The things you are citing as significant changes are not. They can happen and little will change at my tabletop. I could still run "Last Mine of Phandelver" with them and have zero problems. Do you think a new rule for Great Weapon Master will fundamentally change the game? And if it does make you uncomfortable, you can still use the old one - it's all built off the same chassis. Nothing will stop working. [/QUOTE]
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