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<blockquote data-quote="gban007" data-source="post: 8864559" data-attributes="member: 56488"><p>Fair enough if doesn't hold water for you, but for me it is like when a company may change it's branding, up to and including brand name, even with companies that are gradually losing market share and continue to do so post brand change, so why go to that expense? As they believe they would have performed even worse if they didn't do so. Why do companies like McDonald's / Coca Cola still spend a lot of money in advertising, to have the same sales numbers as previously? Again, because if didn't, they feel sales would decline. </p><p></p><p>Or new printings of books - e.g. the multiple different LOTR book versions you can get - many of which for better or worse have slight tweaks to some of the words in there as various issues seem to crop up from time to time (is quite interesting reading some of the forwards of editions of what changes have been made to the text, and why) - some collectors will be getting every edition, but most of the sales are just to new customers getting LOTR for the first time - why go to expense of creating new art, going back and forth between one volume / 3 volumes etc? I don't think they are driving more sales for most part by doing so, but believe need to in order to maintain sales.</p><p></p><p>My main point being that I think WOTC feels if they don't go to this expense, they won't maintain the same sales as today, and will go into decline at some point, so the justification is there to maintain sales through this expense / effort, against not making the effort and having less sales in future.</p></blockquote><p></p>
[QUOTE="gban007, post: 8864559, member: 56488"] Fair enough if doesn't hold water for you, but for me it is like when a company may change it's branding, up to and including brand name, even with companies that are gradually losing market share and continue to do so post brand change, so why go to that expense? As they believe they would have performed even worse if they didn't do so. Why do companies like McDonald's / Coca Cola still spend a lot of money in advertising, to have the same sales numbers as previously? Again, because if didn't, they feel sales would decline. Or new printings of books - e.g. the multiple different LOTR book versions you can get - many of which for better or worse have slight tweaks to some of the words in there as various issues seem to crop up from time to time (is quite interesting reading some of the forwards of editions of what changes have been made to the text, and why) - some collectors will be getting every edition, but most of the sales are just to new customers getting LOTR for the first time - why go to expense of creating new art, going back and forth between one volume / 3 volumes etc? I don't think they are driving more sales for most part by doing so, but believe need to in order to maintain sales. My main point being that I think WOTC feels if they don't go to this expense, they won't maintain the same sales as today, and will go into decline at some point, so the justification is there to maintain sales through this expense / effort, against not making the effort and having less sales in future. [/QUOTE]
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