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Message: <blockquote data-quote="00Machado" data-source="post: 4087654" data-attributes="member: 23690">I'd say the "D&D brand" is a recognizeable name they can slap on things that causes me to understand some basics of what's in there - i.e. because they can say "D&D" and get some mind share from me, D&D is a brand, and in this case, the brand.D&D rulebooks - are branded items. While I can't look at new rulebooks and know all that they can contain, I know they probably have a D&D logo, magic missile, dragons, illithids, clerics, etc. Those are all iconic (and in some cases Trademarked) elements, that have mind share.D&D miniatures packs - are also branded items. I know they will also likely have the logo, rules for playing, mind flayers, etc. I will also recognize it's a different game with some similar elements. But if it was a wholly different set of rules, it could still be the same brand. If magic missile existed, but worked totally differently than the RPG, it could still be D&D (in my opinion) because it met my expectation that magic missile be present, for example.D&D cardboard tiles - also branded, but in some cases, don't have much to tie the mind share to except the logo on the cover.But considering I would not balk that any of the above three products were "D&D products", I have to rule out that the brand is the rules, the setting, or anything I can hold in my hand. The brand, in the case of D&D, is the imagery that hearing the name calls to mind, that mind share. Actually, as I type this, I think I would summarize it succinctly as say that the D&D brand is the name "D&D". Stick it on something, and I have some assumptions and expectations about it. The assumptions and expectations though aren't the brand. They're the emotional drivers they hope to capitalize on with their brand. The brand is the tool they have that makes me think of their product, the experiences their selling, and even enables me to ask at the store for what they're selling so I can buy some. So, I stand by the D&D brand is the name.</blockquote>

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