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What kind of Sales can you expect from PDF?
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<blockquote data-quote="Krug" data-source="post: 470319" data-attributes="member: 2141"><p>Well I think the glut was inevitable, and it's not getting better. Look at the margins for PDF products; which publisher wouldn't kill for 70-80% margins with little risk? </p><p></p><p>The main problem seems to be the customer base isn't growing anywhere as fast as the supply of products. PDF Publishers, as well as RPGnow, need to reach this customer base. When it launched Monster Manual II reached #63 or so on amazon.com's bestseller list, and I'm sure that translates into the thousands. </p><p></p><p>The key question: How to get more gamers to purchase PDFs? What about those who don't have access to a credit card? </p><p></p><p>All I can say is RPGNow's ad in the WotC magazines isn't particularly outstanding. For $10k there are other avenues that might give you more mileage, and also a better non-standard fantasy woman-with-sword-and-magic ad.</p><p></p><p>I think the most interesting stat was how many time Portable Hole Full of Beer has been downloaded. Imagine those numbers buying a $5 PDF! The Customer Sources breakdown has been interesting as well. Are the stats similar for non-Natural 20 products?</p></blockquote><p></p>
[QUOTE="Krug, post: 470319, member: 2141"] Well I think the glut was inevitable, and it's not getting better. Look at the margins for PDF products; which publisher wouldn't kill for 70-80% margins with little risk? The main problem seems to be the customer base isn't growing anywhere as fast as the supply of products. PDF Publishers, as well as RPGnow, need to reach this customer base. When it launched Monster Manual II reached #63 or so on amazon.com's bestseller list, and I'm sure that translates into the thousands. The key question: How to get more gamers to purchase PDFs? What about those who don't have access to a credit card? All I can say is RPGNow's ad in the WotC magazines isn't particularly outstanding. For $10k there are other avenues that might give you more mileage, and also a better non-standard fantasy woman-with-sword-and-magic ad. I think the most interesting stat was how many time Portable Hole Full of Beer has been downloaded. Imagine those numbers buying a $5 PDF! The Customer Sources breakdown has been interesting as well. Are the stats similar for non-Natural 20 products? [/QUOTE]
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