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What kind of Sales can you expect from PDF?
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<blockquote data-quote="the GreyOrm" data-source="post: 470601" data-attributes="member: 7509"><p>Don't know if anyone has mentioned him thus far, but Ron Edwards (<a href="http://www.adept-press.com" target="_blank">Adept Press</a>) started selling electronic copies of his game "Sorcerer" before that method of publishing became well-known. Along with Monte Cook and a few others, he's one of the trailblazers of PDF publishing.</p><p></p><p>I dug around a bit and found Ron's notes on sales: "During Sorcerer's tenure as a PDF product in 1999, I sold about 50 copies. During 2000, I sold about 70. During the first quarter of 2001, however, I sold 35-40 copies, and sales picked up steadily from there until the PDF was discontinued."</p><p></p><p>If we asssume on the low side that he sold an average of 50 a quarter in 2001, up to the PDF's discontinuation, that's 150 copies in the first three quarters of 2001. I expect that sales would have been better, but all this was just before the advent of PDF publishing became wide-spread or well-known.</p><p></p><p>To sum that up in terms of cash, he made about $500 in '99, $700 in '00, and $1500 in 3/4ths of '01 via sales of the "Sorcerer" PDF (as it sold for $10). This isn't too bad, as his sales actually increased from one year to the next, more than doubling between 2000 and 2001.</p><p></p><p>The Sorcerer PDF was discontinued before the last quarter of 2001, after publication of the hardcover book. Sales of the hardcover paid for itself and the publication of the first former PDF supplement (whose book sales then paid for publication-as-a-book of the second PDF supplement).</p><p></p><p>I don't have figures on the sales of the two former PDF supplements for "Sorcerer" or for the other PDF-only games Adept Press puts out, but anyone who wants such information can probably get the figures from Ron with a polite query via e-mail.</p><p></p><p>I myself have made nearly $200 in the last year with my PDF product, a mini-supplement for Sorcerer titled "<a href="http://www.sorcerer-rpg.com/product.php/electric_ghosts.html" target="_blank">Electric Ghosts</a>." I've sold 33 copies, if I'm counting the reciepts correctly.</p><p></p><p>I'm still getting regular sales on it, despite no advertising done for it on my part and it being over a year old now. Most of my sales were post-GenCon 2001, when I did the majority of my advertising.</p><p></p><p>As of the end of this past July, for other PDF mini-supplements:</p><p>Dav Harnish had sold 75 copies of "Hellbound."</p><p>Jared Sorensen had sold 52 copies of "Schism."</p><p>Clinton R. Nixon had sold 35 copies of "Urge" (like me, he's done no advertising).</p><p></p><p>I don't have any sales info on the other mini-supplements.</p><p></p><p>I know this is all non-D20, but its more info for you PDF-publishing hounds out there to mull over.</p></blockquote><p></p>
[QUOTE="the GreyOrm, post: 470601, member: 7509"] Don't know if anyone has mentioned him thus far, but Ron Edwards ([URL=http://www.adept-press.com]Adept Press[/URL]) started selling electronic copies of his game "Sorcerer" before that method of publishing became well-known. Along with Monte Cook and a few others, he's one of the trailblazers of PDF publishing. I dug around a bit and found Ron's notes on sales: "During Sorcerer's tenure as a PDF product in 1999, I sold about 50 copies. During 2000, I sold about 70. During the first quarter of 2001, however, I sold 35-40 copies, and sales picked up steadily from there until the PDF was discontinued." If we asssume on the low side that he sold an average of 50 a quarter in 2001, up to the PDF's discontinuation, that's 150 copies in the first three quarters of 2001. I expect that sales would have been better, but all this was just before the advent of PDF publishing became wide-spread or well-known. To sum that up in terms of cash, he made about $500 in '99, $700 in '00, and $1500 in 3/4ths of '01 via sales of the "Sorcerer" PDF (as it sold for $10). This isn't too bad, as his sales actually increased from one year to the next, more than doubling between 2000 and 2001. The Sorcerer PDF was discontinued before the last quarter of 2001, after publication of the hardcover book. Sales of the hardcover paid for itself and the publication of the first former PDF supplement (whose book sales then paid for publication-as-a-book of the second PDF supplement). I don't have figures on the sales of the two former PDF supplements for "Sorcerer" or for the other PDF-only games Adept Press puts out, but anyone who wants such information can probably get the figures from Ron with a polite query via e-mail. I myself have made nearly $200 in the last year with my PDF product, a mini-supplement for Sorcerer titled "[URL=http://www.sorcerer-rpg.com/product.php/electric_ghosts.html]Electric Ghosts[/URL]." I've sold 33 copies, if I'm counting the reciepts correctly. I'm still getting regular sales on it, despite no advertising done for it on my part and it being over a year old now. Most of my sales were post-GenCon 2001, when I did the majority of my advertising. As of the end of this past July, for other PDF mini-supplements: Dav Harnish had sold 75 copies of "Hellbound." Jared Sorensen had sold 52 copies of "Schism." Clinton R. Nixon had sold 35 copies of "Urge" (like me, he's done no advertising). I don't have any sales info on the other mini-supplements. I know this is all non-D20, but its more info for you PDF-publishing hounds out there to mull over. [/QUOTE]
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