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What kind of Sales can you expect from PDF?
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<blockquote data-quote="ced1106" data-source="post: 472140" data-attributes="member: 7551"><p>I've read a few threads about selling game-material CDs in stores, and the results could be summarized in one word: Painful. Customers don't want to buy a product they can't pick up and browse. Retailers don't want to do more with a product than put it on the shelf. Despite how common it is for a gamer to own a computer and play both computer and non-computer games, you rarely see computer games in a game store.</p><p></p><p>Of course, no one suggested that what you could do with a PDF CD is to supply each retailer with a demo hardcopy to put next to the CDs. The customer has something to pick up and flip through (not to mention realize how many pages of content they'll receive for the low price of the CD). The retailer has something that looks like a book and can be treated like a book. The manufacturer has something **large** to compete for shelf space that a CD wouldn't get.</p><p></p><p></p><p>Cedric.</p><p>aka. Washu! ^O^</p></blockquote><p></p>
[QUOTE="ced1106, post: 472140, member: 7551"] I've read a few threads about selling game-material CDs in stores, and the results could be summarized in one word: Painful. Customers don't want to buy a product they can't pick up and browse. Retailers don't want to do more with a product than put it on the shelf. Despite how common it is for a gamer to own a computer and play both computer and non-computer games, you rarely see computer games in a game store. Of course, no one suggested that what you could do with a PDF CD is to supply each retailer with a demo hardcopy to put next to the CDs. The customer has something to pick up and flip through (not to mention realize how many pages of content they'll receive for the low price of the CD). The retailer has something that looks like a book and can be treated like a book. The manufacturer has something **large** to compete for shelf space that a CD wouldn't get. Cedric. aka. Washu! ^O^ [/QUOTE]
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What kind of Sales can you expect from PDF?
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