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What kind of Sales can you expect from PDF?
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<blockquote data-quote="Gargoyle" data-source="post: 473362" data-attributes="member: 529"><p>I would use Malhavoc's products (specifically Monte's Books of Eldritch Might) as a guide, since they are consistently bestsellers and have a range of sizes and prices. </p><p></p><p>Book of Eldritch Might ($5.00 for 36 pages)</p><p>Book of Eldritch Might II ($7.00 for 64 pages)</p><p>Book of Eldritch Might III ($9.00 for 96 pages)</p><p></p><p>And yes they are on "special" but it seems they've always been at those prices, so I don't really consider it a sale. And somehow I doubt they will go back up. Maybe Monte can confirm or deny that. In any case, Monte's stuff is the standard du jour. (And I highly recommend it all. The only thing that hurts his sales are the customers like myself who prefer to wait for the printed version)</p><p></p><p>Page count isn't the only thing, but it's the main thing, since it usually correlates with your costs and will certainly be considered by the consumer when evaluating the price, just like that's one of the main things you look when buying printed books. </p><p></p><p>I don't know much about your product, but I'd use $11 as a baseline and adjust it as you see fit. Price it too much less and you won't make money, price it too much more and you'll receive less than stunning reviews, and will probably make less money than you could have. (But you will probably still make a profit if your product is good, price doesn't seem to be the primary reason people buy a PDF, it's the perception of quality and usefulness, IMO)</p><p></p><p>Of course, if this is your premier product, pricing low might be a good idea to generate some buzz. Even if it doesn't make money, the heightened sales and better reviews could be worth the loss of revenue, if you've got some extra capital to pay for the next book. </p><p></p><p>Edit: Jason has a lot of good points as well. 120 page PDFs are a tough sell. And there is a psychological barrier when pricing things at $10 or above. You may want to split it up into two books, if the subject matter allows it.</p><p></p><p>Good luck.</p></blockquote><p></p>
[QUOTE="Gargoyle, post: 473362, member: 529"] I would use Malhavoc's products (specifically Monte's Books of Eldritch Might) as a guide, since they are consistently bestsellers and have a range of sizes and prices. Book of Eldritch Might ($5.00 for 36 pages) Book of Eldritch Might II ($7.00 for 64 pages) Book of Eldritch Might III ($9.00 for 96 pages) And yes they are on "special" but it seems they've always been at those prices, so I don't really consider it a sale. And somehow I doubt they will go back up. Maybe Monte can confirm or deny that. In any case, Monte's stuff is the standard du jour. (And I highly recommend it all. The only thing that hurts his sales are the customers like myself who prefer to wait for the printed version) Page count isn't the only thing, but it's the main thing, since it usually correlates with your costs and will certainly be considered by the consumer when evaluating the price, just like that's one of the main things you look when buying printed books. I don't know much about your product, but I'd use $11 as a baseline and adjust it as you see fit. Price it too much less and you won't make money, price it too much more and you'll receive less than stunning reviews, and will probably make less money than you could have. (But you will probably still make a profit if your product is good, price doesn't seem to be the primary reason people buy a PDF, it's the perception of quality and usefulness, IMO) Of course, if this is your premier product, pricing low might be a good idea to generate some buzz. Even if it doesn't make money, the heightened sales and better reviews could be worth the loss of revenue, if you've got some extra capital to pay for the next book. Edit: Jason has a lot of good points as well. 120 page PDFs are a tough sell. And there is a psychological barrier when pricing things at $10 or above. You may want to split it up into two books, if the subject matter allows it. Good luck. [/QUOTE]
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