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What kind of Sales can you expect from PDF?
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<blockquote data-quote="MThibault" data-source="post: 473912" data-attributes="member: 7971"><p>"The whole point of a PDF is that the electronic format makes per page printing costs irrelevant."</p><p></p><p>True. But the trade off is the very small number of sales compared to a print product. What you gain on the hobby-horse (low capitol expenditure) you lose on the swings (low gross sales). Then there are artist and author fees (both based on volume) that splits a very small pie even more. Even before the vendor's commission gets taken off, most products are looking at gross profit numbers that make panhandling look attractive.</p><p></p><p>I might be mistaken, but I am under the impression that the vendor's fee for PDF products is static. It doesn't decrease with large runs. So even if you can't finesse the economies of scale if you think that you have a (relative) hit on your hands.</p><p></p><p>Also, there is an upper limit of what can be considered a reasonable download, so you can't decrease your price/page ratio by adding another 34 pages to a 100 page PDF without losing sales.</p><p></p><p>All in all I don't think that it is fair to compare the costs of print vs. pdf as if they were on a level playing field. Nor do I think that price/page is a fair comparison between the two products.</p><p></p><p>Mike</p><p></p><p></p><p>PS I think that Price per page is a scam in reviews as well. Value per page is more important, IMO. But that's a seperate issue.</p><p></p><p>Cheers.</p><p></p><p></p><p>I think that with the extremely small volume of sales for PDF products (Monte, as always excepted) author and artist fees become the bulk of the capitol expense and the rest of the investment is time. If</p></blockquote><p></p>
[QUOTE="MThibault, post: 473912, member: 7971"] "The whole point of a PDF is that the electronic format makes per page printing costs irrelevant." True. But the trade off is the very small number of sales compared to a print product. What you gain on the hobby-horse (low capitol expenditure) you lose on the swings (low gross sales). Then there are artist and author fees (both based on volume) that splits a very small pie even more. Even before the vendor's commission gets taken off, most products are looking at gross profit numbers that make panhandling look attractive. I might be mistaken, but I am under the impression that the vendor's fee for PDF products is static. It doesn't decrease with large runs. So even if you can't finesse the economies of scale if you think that you have a (relative) hit on your hands. Also, there is an upper limit of what can be considered a reasonable download, so you can't decrease your price/page ratio by adding another 34 pages to a 100 page PDF without losing sales. All in all I don't think that it is fair to compare the costs of print vs. pdf as if they were on a level playing field. Nor do I think that price/page is a fair comparison between the two products. Mike PS I think that Price per page is a scam in reviews as well. Value per page is more important, IMO. But that's a seperate issue. Cheers. I think that with the extremely small volume of sales for PDF products (Monte, as always excepted) author and artist fees become the bulk of the capitol expense and the rest of the investment is time. If [/QUOTE]
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