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What makes a teaser or trailer work for you?
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<blockquote data-quote="Deset Gled" data-source="post: 9775848" data-attributes="member: 7808"><p>I think you just kinda said it. A trailer should tell you enough about the movie to know if it's interesting, without giving away spoilers. Kinda simple premise, in principle. Harder for some movies than others. Even harder if your marketing team doesn't know or care about the movie.</p><p></p><p>I'll note Bucky Larson as an example of a movie with trailers that were ridiculously vague, to the point where you had no idea what the movie was about. This was because the subject matter of the film was risqué enough that they didn't know how to promote it. And the remakes of both The Producers and Stepford Wives were examples that showed literally the entire movie in the trailers.</p><p></p><p>On the other side, Wrong Turn was a movie that I remember had impressively good trailers. They managed to convey the plot well without revealing the monsters, which did a great job to keep suspense high. That's especially important for lots of horror stuff.</p></blockquote><p></p>
[QUOTE="Deset Gled, post: 9775848, member: 7808"] I think you just kinda said it. A trailer should tell you enough about the movie to know if it's interesting, without giving away spoilers. Kinda simple premise, in principle. Harder for some movies than others. Even harder if your marketing team doesn't know or care about the movie. I'll note Bucky Larson as an example of a movie with trailers that were ridiculously vague, to the point where you had no idea what the movie was about. This was because the subject matter of the film was risqué enough that they didn't know how to promote it. And the remakes of both The Producers and Stepford Wives were examples that showed literally the entire movie in the trailers. On the other side, Wrong Turn was a movie that I remember had impressively good trailers. They managed to convey the plot well without revealing the monsters, which did a great job to keep suspense high. That's especially important for lots of horror stuff. [/QUOTE]
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