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Message: <blockquote data-quote="RangerWickett" data-source="post: 5822359" data-attributes="member: 63">Introduce the villain in a situation where he's not an enemy, and perhaps is even an ally. Let the party talk to him and get to know him, maybe even accept his help on a mutually-beneficial mission. Only later have him become a foe.For example in ZEITGEIST, . . . well, it'd be a spoiler. But suffice it to say having the PCs work for a large organization gives you opportunities to introduce lots of NPCs, so that the party won't always assume everyone they meet is a bad guy.Or give the villain lots of recognizable minions with a schtick similar to their boss. In War of the Burning Sky, Leska is an archmage who is a master of counterspells, and her inquisitor minions show up throughout the campaign, trying to capture and torture spellcasters, and making life difficult for PC wizards and clerics.</blockquote>