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Message: <blockquote data-quote="Stoat" data-source="post: 5567669" data-attributes="member: 16786">In my experience, players are interested in the things that impact their PC's.  If you want them to care about an NPC, make that NPC an ally or an enemy, and don't be subtle about it.  If you want them to care about a place, give them in-game connections to that place, make it the home of friendly NPC's or valuable resources or make it into a place where they have a memorable adventure.Also, repeat yourself.  Repeat yourself and make sure that you repeat important information repetitively.  Repetition will help the players remember meaningful information, but only if you repeat it enough.And don't drown the players in setting detail.  Five details about a thing is probably just about as much as most players can keep up with.  For less important things, I might only use two or three.</blockquote>