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<blockquote data-quote="tx7321" data-source="post: 3232079" data-attributes="member: 43146">Yep, 3E lacked machismo all the way around&nbsp; (safe covers, safe action heroes, girls and guys rendered looking very similar to each other, few close to impossible odds going out in glory scenes, etc. etc.).&nbsp; Truely a biproduct of the politically correct 90s.&nbsp; Back in the 70s guys were guys and chicks were chicks.&nbsp; And old fat dudes with beards launched books with covers made by their professional artist friends, not worried about who might feel offended or left out, but rather, is the work truely expressing what the product is &quot;all about&quot;.&nbsp; Making a mint came second to making a product that was a joy to behold.&nbsp; And they were'nt afraid to give you the bird if you objected.&nbsp; Hell, even todays leading men (with the exception of a few like the new bond perhaps) are girly guys...Brad Pitt, Leonardo Decrapio, etc. etc. so the PC steam roller continues on.&nbsp; And 4E will undoubtedly be more of the same.&nbsp; &nbsp; Marketers have there place, but they need to remember to remind their clients to grow a pair and take some risks on their own.&nbsp; Defy what the numbers say, present your inner vision and spirit.&nbsp; People see it and appreciate it.</blockquote>

[QUOTE="tx7321, post: 3232079, member: 43146"] Yep, 3E lacked machismo all the way around (safe covers, safe action heroes, girls and guys rendered looking very similar to each other, few close to impossible odds going out in glory scenes, etc. etc.). Truely a biproduct of the politically correct 90s. Back in the 70s guys were guys and chicks were chicks. And old fat dudes with beards launched books with covers made by their professional artist friends, not worried about who might feel offended or left out, but rather, is the work truely expressing what the product is "all about". Making a mint came second to making a product that was a joy to behold. And they were'nt afraid to give you the bird if you objected. Hell, even todays leading men (with the exception of a few like the new bond perhaps) are girly guys...Brad Pitt, Leonardo Decrapio, etc. etc. so the PC steam roller continues on. And 4E will undoubtedly be more of the same. Marketers have there place, but they need to remember to remind their clients to grow a pair and take some risks on their own. Defy what the numbers say, present your inner vision and spirit. People see it and appreciate it. [/QUOTE]

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