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<blockquote data-quote="FitzTheRuke" data-source="post: 8612528" data-attributes="member: 59816">Seems pretty standard for a hardcover around that size, sure. Price points are a funny thing, though. They often don't tie as directly to cost of production as we would expect them to. (For example, I am utterly convinced that WizKids' Gargantuan Tiamat (MSRP about $400) does not cost Necca 10x as much to make as their $40 huge dragons. MORE, sure, but I doubt 10x as much. But it reaches a &quot;High-End Product&quot; threshold, where they know that it's going to cost enough that only people with money to burn will buy it, so why not push the price up? I honestly think that they could have priced her at $200 instead of $400 and still had room to profit, but they'd probably not sell more than twice as many (which they'd have to do quite a few more, if they made it half the price).I think I might be a weird businessman in that I'd be happy with making the same amount of money if I provided for the desires of twice as many fans, but I don't make a very good modern capitalist, I'm afraid.</blockquote>

[QUOTE="FitzTheRuke, post: 8612528, member: 59816"] Seems pretty standard for a hardcover around that size, sure. Price points are a funny thing, though. They often don't tie as directly to cost of production as we would expect them to. (For example, I am utterly convinced that WizKids' Gargantuan Tiamat (MSRP about $400) does not cost Necca 10x as much to make as their $40 huge dragons. MORE, sure, but I doubt 10x as much. But it reaches a "High-End Product" threshold, where they know that it's going to cost enough that only people with money to burn will buy it, so why not push the price up? I honestly think that they could have priced her at $200 instead of $400 and still had room to profit, but they'd probably not sell more than twice as many (which they'd have to do quite a few more, if they made it half the price). I think I might be a weird businessman in that I'd be happy with making the same amount of money if I provided for the desires of twice as many fans, but I don't make a very good modern capitalist, I'm afraid. [/QUOTE]

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