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Message: <blockquote data-quote="stevelabny" data-source="post: 1238638" data-attributes="member: 9298">Can we PLEASE logically think this through. You jumped in with the new Ultimate universe. Its already been around for a few years and has plenty of backstory of its own. But what about in another 5 or 10 years? Should Marvel keep starting new universes? Should they continue to maintain all the old ones? or should they just abandon the original universe/ then the ultimate line after that? I'm sorry, but thousands of comic fans had no problem jumping into the pre-existing universe in the middle. its not brain surgery, and if millions of kids with comics and housewives with soap operas can jump into a story and figure it out, i'm sure the average potential-geek off the street can too.The correct way to attract new readers scared by continuity into the mix is simple. If the characters actually aged and evolved, there would be obvious jumping in points and non-offensive renumberings of series when someone new takes over. Plus, there are always new characters or new series being started.EVen without that, its still ridiculously easy to pick up in the middle. I started reading comincs in the 80s and had no problems understanding what was going on. After a year or two I understood just about every reference or nuance that was a nod to history that I never read.So I dont buy the "So much has happened already" excuse. there are back issues, trade paperbacks, other fans to talk to, and this new invention called the internet if you absolutely need to know everything. Nobody wanders into a comic book store by accident and is afraid to pick up a book because of its history. They are brought their by family or friends and givien recommendations and EVERY recommendation comes with an open-ended invitation to show off our geek knowledge. On the ocacasions that my GF reads any of my comics, you can be SURE that I will gladly rant endlessly about "what has gone before" People read the ultimate series because they are curious and believe or are told that it will be EASIER for them.  it cant be argued that having two seperate versions of the same characters is eating away at your own profits. its ridiculous. and having to explain the difference between trhe regular MU and the ultimate MU is even harder and more confusing than explaining any necessary backstory in the first place.and if the ultimate universe has really stooped to re-telling the old stories thats even more abominable than i could have imagined.</blockquote>

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