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Message: <blockquote data-quote="stevelabny" data-source="post: 1242464" data-attributes="member: 9298">Um, this baffles me. Comics shouldnt be critically reviewed as straight literature, they should be reviwed as a tv show or movie. Both of which have numerous people contributing to the finished product in different ways. And all other mediums, including novels span multiple genres so YES you can review Church and State the same way you review the Dark Phoenix Saga. and quite simply, this comes down to advertising. cant want what you dont know exists. yes, comics in the golden and silver age got by without it, but they were in every corner newstand and there were aa LOT less things vying for the kids attention. many of the people i know who got into comics in the 80s  (like me) were first introduced to them through the gi joe comic... which had commercials on tv.Free comic book day is a FAILURE. nobody knows it exists outside of comic fans. and even knowing that the industry isnt going to advertise it, local stores couldnt be bothered to hire a kid for a day to stand out front of the movie theatre showing spidey or x2 and hand out flyers to the mainstream. GAH</blockquote>