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What Will Become of the FLGS?
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<blockquote data-quote="epithet" data-source="post: 7697042" data-attributes="member: 6796566"><p>I think the cafe is probably the best idea for the FLGS to embrace. In our internet economy, retailers need to switch their thinking from a product based model to one that focusses on providing a service.</p><p></p><p>One of the realities that probably doesn't get enough attention is that many tabletop gamers who embraced the hobby as kids are now OFWM. (Older folks, with money.) We can afford premium stuff - we buy coffee at coffee houses, tea at places like Teavania, and drink craft beer from local microbreweries. We buy overpriced burgers with premium beef and smoked gouda cheese.</p><p></p><p>Another factor that really should be emphasized is that too many "friendly" local gaming stores aren't that friendly. You walk in and get ignored, unless you're a regular. The stores themselves are often unattractive, dingy and dusty. One I remember always smelled like feet. It's just not a place that people actually want to be. If the store was clean and attractive, with cheerful and friendly staff, I'd be a lot more likely to stop in on a regular basis. If I could get a good cup of coffee there in the morning, or a pint of good beer in the evening, I'd definitely be motivated to stop in.</p><p></p><p>There's just no way for a gaming store to compete with an internet retailer on price, and gimmicks like WotC giving their network of stores a week-long exclusive on new products just annoys people like me. The way to survive - and thrive - is to offer a premium experience to match the premium price tag.</p></blockquote><p></p>
[QUOTE="epithet, post: 7697042, member: 6796566"] I think the cafe is probably the best idea for the FLGS to embrace. In our internet economy, retailers need to switch their thinking from a product based model to one that focusses on providing a service. One of the realities that probably doesn't get enough attention is that many tabletop gamers who embraced the hobby as kids are now OFWM. (Older folks, with money.) We can afford premium stuff - we buy coffee at coffee houses, tea at places like Teavania, and drink craft beer from local microbreweries. We buy overpriced burgers with premium beef and smoked gouda cheese. Another factor that really should be emphasized is that too many "friendly" local gaming stores aren't that friendly. You walk in and get ignored, unless you're a regular. The stores themselves are often unattractive, dingy and dusty. One I remember always smelled like feet. It's just not a place that people actually want to be. If the store was clean and attractive, with cheerful and friendly staff, I'd be a lot more likely to stop in on a regular basis. If I could get a good cup of coffee there in the morning, or a pint of good beer in the evening, I'd definitely be motivated to stop in. There's just no way for a gaming store to compete with an internet retailer on price, and gimmicks like WotC giving their network of stores a week-long exclusive on new products just annoys people like me. The way to survive - and thrive - is to offer a premium experience to match the premium price tag. [/QUOTE]
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