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Message: <blockquote data-quote="DEFCON 1" data-source="post: 6041414" data-attributes="member: 7006">Like I said... it depends on what you're using to define "failure".If you want to use 'Market Share of the RPG community' as your metric... then sure.  But then again... you don't pay your bills with market share.  You might own 100% of the market share of some product... but if that product only sells $1000 in an entire year, then what good is it?So sure, from a outsiders perspective... losing market share might mean WotC doesn't have the top product line right now.  But if they sold (just making up numbers as an example) $2,000,000 worth of 4E product the last 4 years as the #2 company... whereas they would've sold only $750,000 of 3.5 or 3.75 product the last 4 years had they stayed the course with the current edition (or done another incrementable update rather than work on 4E), but not allowed for PF to come into existance to be "#1"... what truly is the failure?Is being #2 but selling twice as much product than you otherwise would have being #1 really considered a "failure"?Depends entirely on how you are measuring things.  And from an internal company perspective... I would imagine you'll take the increased sales numbers over the idea of "being #1!" any day of the week.  You can't pay your rent just by being #1.</blockquote>