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What Wizards can do to make D&D Next successful.
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<blockquote data-quote="mlund" data-source="post: 6056732" data-attributes="member: 50304"><p>I disagree with this. If they go Open Source Model on D&DNext then Hasbro is putting the old girl out to pasture in terms of making it a revenue stream. It'll be the last edition of D&D Hasbro will ever publish because their revenue models will never be met by an Open Source Support business model.</p><p></p><p></p><p></p><p>Hasbro is only going to be interested in 3PPs support if they think that it'll help drive demand for non-RPG-book products from the D&D Brand - like novels, board games, and video games.</p><p></p><p>Remember, Hasbro's business goals for the D&D Brand were about growth beyond the pen-and-paper RPG Book and PDF sales.</p><p></p><p></p><p></p><p>I don't think that was ever the business model they were angling for. They wanted a product that would drive subscription services for things like the Character Builder, Compendium, and especially the Gaming Table. They wanted to pull market-share and expand the market at the same time by offering something with professional quality that no other game system could offer. Instead they wound up with a failed IT project that brought the business model to a dead end.</p><p></p><p>It looks like they finally packed that in along with D&D Minis and settled for trying to push into the board game market (which has been growing over the same time the RPG market has been shrinking).</p><p></p><p>If I had to guess at 5E's middle-term business model I'd say they are going to try to draw as many eyeballs as possible onto the brand by making the CORE appeal to fans prior editions, make more splat-book revenue via optional game modules, and use the modular core brand of the game to continue to drive parallel play products like board games and video games.</p><p></p><p>It's either that or they are going to cash out selling everything they can publish under the IP in any form they can and spin off / sell off the brand before the glut causes decline to really set in.</p><p></p><p>Hasbro isn't content with a D&D brand that tries to draw its revenue from the traditional RPG market. There's not enough money there for such a large company in comparison to small-fry companies (and even the largest dedicated RPG publishing company is a small-fry compared to Hasbro). As long as they can make ROI rates like they make with re-releasing Monopoly a billion times over, the RPG market as it stands is a wasted investment.</p><p></p><p>- Marty Lund</p></blockquote><p></p>
[QUOTE="mlund, post: 6056732, member: 50304"] I disagree with this. If they go Open Source Model on D&DNext then Hasbro is putting the old girl out to pasture in terms of making it a revenue stream. It'll be the last edition of D&D Hasbro will ever publish because their revenue models will never be met by an Open Source Support business model. Hasbro is only going to be interested in 3PPs support if they think that it'll help drive demand for non-RPG-book products from the D&D Brand - like novels, board games, and video games. Remember, Hasbro's business goals for the D&D Brand were about growth beyond the pen-and-paper RPG Book and PDF sales. I don't think that was ever the business model they were angling for. They wanted a product that would drive subscription services for things like the Character Builder, Compendium, and especially the Gaming Table. They wanted to pull market-share and expand the market at the same time by offering something with professional quality that no other game system could offer. Instead they wound up with a failed IT project that brought the business model to a dead end. It looks like they finally packed that in along with D&D Minis and settled for trying to push into the board game market (which has been growing over the same time the RPG market has been shrinking). If I had to guess at 5E's middle-term business model I'd say they are going to try to draw as many eyeballs as possible onto the brand by making the CORE appeal to fans prior editions, make more splat-book revenue via optional game modules, and use the modular core brand of the game to continue to drive parallel play products like board games and video games. It's either that or they are going to cash out selling everything they can publish under the IP in any form they can and spin off / sell off the brand before the glut causes decline to really set in. Hasbro isn't content with a D&D brand that tries to draw its revenue from the traditional RPG market. There's not enough money there for such a large company in comparison to small-fry companies (and even the largest dedicated RPG publishing company is a small-fry compared to Hasbro). As long as they can make ROI rates like they make with re-releasing Monopoly a billion times over, the RPG market as it stands is a wasted investment. - Marty Lund [/QUOTE]
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