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Message: <blockquote data-quote="Jester David" data-source="post: 6237010" data-attributes="member: 37579">Which is limited edition, so it's not the standard.A lot of people have fond memories of the D&D Red Box and want to recreate that experience. Which is nice but awkward as boxed sets have a much smaller profit margin, and trying to recreate the experience for kids a generation younger never works. And a pricey boxed set is a needless barrier to play. Because people aren't going to just drop money on a game they barely heard of or never tried. They'll Google it. Check out the website. So the best way to get people interested is make sure the website is set up for new people: a good FAQ, demo products, videos of play, and more. Get people hooked for free. If people have tried the game (likely via a group) then they don't need a starter set because the other players can walk them through the game. An introductory set is fine IF that doubles as the full product that everyone buys. But D&D has a reputation for hardcover books. I don't think WotC could fully switch to softcovers in a box.But making an expensive product that many people might skip for the full game is a risk. It's easier to make it a luxury item, something to give to people that you don't expect them to buy themselves. Paizo is is a good example. They decided to do a box because the Core Rulebook was designed for the (expected) rare 3e holdouts and no new players. But they didn't price it for young people to buy themselves, but a much higher giftable price. An all-in-one set to get people who have never played before started. But the box also has content usable after the player has moved onto the full Rulebook. To justify the expense, Paizo cut corners keeping the costs low: it was written in house (salaried staff they were paying anyway so they could add extra words), used recycled art, etc.Most boxed sets limit themselves to a 32 page book and 64 page book for 96 pages total of content. In comparison, the limited game in Ghosts of Dragonspear castle needed something like 150 pages to cover play. So it's never going to be a "full" game.</blockquote>

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