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<blockquote data-quote="Mercurius" data-source="post: 6237280" data-attributes="member: 59082">I was just thinking about this as I was catching up with this thread - wondering what percentage of sales of a new edition come from folks who have never played, and aren't starting with a group of people who have never played - &quot;D&amp;D virgins,&quot; so to speak. I imagine it is a very small percentage to the point of being negligible. I think WotC's main focus, at least initially, is the &quot;bird in hand&quot; folks - people currently playing some edition of D&amp;D - and lapsed players, who are probably folks who drifted away over the last 5-10 years (I'm guessing that most people that stopped playing during the 80s or early 90s that would come back to D&amp;D, came back during 3e).For awhile I thought a beginner's box first was the way to go but have since changed my mind. I think they need to get the game up and running with the trinity, then come out with a polished box ala Paizo's beginner's set, probably in the fall for the holiday season - maybe November.Don't underestimate the power of the shiny. This is why art and layout is key. If WotC produces a group of beautiful hardcovers, with that dense text feel that was so beloved with 3e and 1e before it, they're going to have the entire flock of D&amp;D (and Pathfinder) diehards lining up for copies.</blockquote>

[QUOTE="Mercurius, post: 6237280, member: 59082"] I was just thinking about this as I was catching up with this thread - wondering what percentage of sales of a new edition come from folks who have never played, and aren't starting with a group of people who have never played - "D&D virgins," so to speak. I imagine it is a very small percentage to the point of being negligible. I think WotC's main focus, at least initially, is the "bird in hand" folks - people currently playing some edition of D&D - and lapsed players, who are probably folks who drifted away over the last 5-10 years (I'm guessing that most people that stopped playing during the 80s or early 90s that would come back to D&D, came back during 3e). For awhile I thought a beginner's box first was the way to go but have since changed my mind. I think they need to get the game up and running with the trinity, then come out with a polished box ala Paizo's beginner's set, probably in the fall for the holiday season - maybe November. Don't underestimate the power of the shiny. This is why art and layout is key. If WotC produces a group of beautiful hardcovers, with that dense text feel that was so beloved with 3e and 1e before it, they're going to have the entire flock of D&D (and Pathfinder) diehards lining up for copies. [/QUOTE]

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