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Message: <blockquote data-quote="Birmy" data-source="post: 9605070" data-attributes="member: 50221">I ran a comic book store myself for a number of years, and this jibes with my experience, as well. On Free Comic Book Day, we would separate out the kid-oriented stuff and put it to one side; this was for the parents' benefit, since FCBD releases are confusing enough as it is without parents having to parse what they're looking at too closely. However, I was careful not to call it the "kids section" or anything similar, since this would inevitably turn the kids off and they would WANT to see what all the grown-up comics were about. This same dichotomy led to numerous cases of having to steer kids away from John Constatine, Hellblazer or talk parents out of letting their kids get Punisher MAX (Marvel's most popular <s>serial killer</s> anti-hero) because "the cover looked cool" or "Aren't comics for kids?!" In contrast, I've had numerous tween kids tell me the plots of Five Nights at Freddy's media, much of which involves stuffing corpses into animatronic animal suits, all apparently with little parental oversight. It's a weird thing, trying to serve those audiences. I think you're right that navigating that gap is both tricky and essential, the expectation of comfort and suitability vs. the reality of what each party wants.Justice and The Keep sounds like it could  be a module unto itself.</blockquote>