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Message: <blockquote data-quote="mearls" data-source="post: 9605542" data-attributes="member: 697">When I was there, we never shipped a loss leader but we could go for a lower profit margin if it made sense. With the 2014 starter set, we wanted to remove character creation to make it pick up and play. That also meant we could make a good case for aiming at a lower profit margin, since players had a clear upgrade path to the $50 PHB.BITD it came down to making a good case and showing the product line as a whole. I think we were able to show a healthy margin on the line as a whole, with the lower margin starter set boosting sales of the other products.</blockquote>