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Message: <blockquote data-quote="darkseraphim" data-source="post: 5692383" data-attributes="member: 40735">They need to stop thinking in terms of Editions, and need to start thinking in terms of Brand Franchise.  Every time they reinvent the wheel, another wheel flies off and more old players fall out of the car. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f61b.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":p" title="Stick out tongue    :p"  data-smilie="7"data-shortname=":p" /> They need to embrace .pdf and print on demand.  (I'll refrain from posting my position on piracy to avoid inciting.)  They keep thinking that their Current Edition is the new hotness, and that people just need to be convinced that old editions are bad and the Current Edition is something they've just gotta have. The reality, however, is that players latch onto a system that feels right and stick with it.  The solution?  Offer all of the products of all of the editions.  Reinstate .pdfs.  Offer POD lines online.  If you're worried about new customer confusion (when you should be worried about new customers *period*, but nevermind), then only offer the Current Edition in storefronts, and offer all of the .pdfs and PODs online. This is all my roundabout way of saying that they should offer 3.5 in its entirety, in addition to all over versions.  Add a "Classic Edition" starburst to old modules etc. to preserve the collectability of the originals. But above all, instead of telling people what they want, be quiet and start listening to what people want, and provide that.  Instead of considering your fractured community a problem to be solved, consider it a diversity of opinion to be embraced.  Sell to that diversity by diving into your rich back-catalog of 38 years of D&D goodness. A lot of us have been waving our money at WotC for years waiting for them to (re-)offer what we want, but have been turned down because they didn't like our particular shade of green.  Stop angering people and start catering to them!  <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f60e.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":cool:" title="Cool    :cool:"  data-smilie="6"data-shortname=":cool:" /></blockquote>

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