Reply to thread

Message

<blockquote data-quote="HellHound" data-source="post: 1821382" data-attributes="member: 3397">And how is this not marketing?Marketing STARTS with figuring out what kind of product is needed / wanted, how to make it, how to differentiate it, and then how much of it to make in order to help set a price... Saying that they were fine with marketing, but unable to get the first part of the marketing mix (product) together seems a little silly. If a product never turns a profit, the blame lands SQUARELY on the marketing effort, as the whole point of marketing is to produce and exchange something in a manner that produces a mutually beneficial exchange. (ie: making an RPG book that you want to buy, at a price and quantity that will recoup the costs of production and development, thus making me money and giving you the book you want).---Mind you, I am not saying that this is what happened nor that they do or don't have a marketing problem, I am just stating that that marketing means a LOT more than advertising or promoting, but is the full marketing mix of Product, Price, Place and Promotion.</blockquote>

[QUOTE="HellHound, post: 1821382, member: 3397"] And how is this not marketing? Marketing STARTS with figuring out what kind of product is needed / wanted, how to make it, how to differentiate it, and then how much of it to make in order to help set a price... Saying that they were fine with marketing, but unable to get the first part of the marketing mix (product) together seems a little silly. If a product never turns a profit, the blame lands SQUARELY on the marketing effort, as the whole point of marketing is to produce and exchange something in a manner that produces a mutually beneficial exchange. (ie: making an RPG book that you want to buy, at a price and quantity that will recoup the costs of production and development, thus making me money and giving you the book you want). --- Mind you, I am not saying that this is what happened nor that they do or don't have a marketing problem, I am just stating that that marketing means a LOT more than advertising or promoting, but is the full marketing mix of Product, Price, Place and Promotion. [/QUOTE]

Verification